Manager, Fan Engagement; EMEA

Position: Manager, Fan Engagement (EMEA)
Location: City Of London

Manager, Fan Engagement (EMEA)
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* Job Description:

**** At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:** **●
**** Curiosity****:
We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.****●
**** Collaboration****:
Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.****●
**** Commitment****:
We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.*
* ** WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
**** Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
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* Job title:

Manager, Fan Engagement (EMEA)
** The Manager, Fan Engagement (EMEA) will play a key role in driving Warner Music Group’s CRM and direct-to-fan strategy across the region, ensuring artists can reach, grow and mobilize their audiences directly. This role combines hands-on CRM and email marketing expertise with strong stakeholder management, delivering impactful campaigns across email, SMS and emerging fan engagement channels.

As part of the Global Marketing team, you will manage a high volume of CRM-led campaigns across labels, optimize performance through data-driven insights and embed best practice that puts fans at the centre of communication. Reporting to the Global Director, Fan Engagement, you will help shape how Warner turns passive listeners into active superfans through consistent, high-quality direct engagement.
** Primary Responsibilities
****** Campaign Management & Strategy
***** Execute CRM and fan engagement campaigns across email, SMS and Whats App, ensuring they are delivered seamlessly and to a high standard.
* Develop and champion innovative approaches to CRM and fan engagement that strengthen artist-fan relationships and support label marketing priorities.
* Build and share best-in-class campaign templates and examples to streamline planning and drive consistent data capture.
**** Collaboration & Partnerships
***** Partner closely with frontline labels to plan and deliver campaigns that reflect global strategy and local market needs.
* Work with EMEA labels and Global Marketing teams to drive CRM-led revenue and show measurable ROI.
* Support the Global Director, Fan Engagement in embedding best practices and ensuring fan-first communication across the group.
* Collaborate with stakeholders on Warner’s marketing technology and customer intelligence platform roadmap, with a focus on optimizing fan engagement data.
**** Audience & Data Optimization
***** Analyze campaign performance, producing insights and recommendations to improve segmentation, targeting and fan experience.
* Partner with the Global D2F Audience team to ensure campaigns reach the right fans at the right time.
* Review data collection across artist touchpoints (websites, stores, socials, activations) to ensure fan data is reliable and ready to use.
* Regularly report on fan acquisition and engagement activity, highlighting opportunities to scale impact across markets.
** Experience Level
*** 3-4 years’ experience in CRM or fan engagement, ideally within the music or entertainment industry, or across multiple…