Youtube Channel Manager

Channel Manager

Our You Tube team is growing, and we are on the lookout for You Tube experts across all seniorities. As a Channel Manager, you'll be responsible for building, publishing and optimising video performance across our channels. This role sits at the intersection of content strategy, platform performance and video monetisation.

• Audience Expertise
  - Become the internal expert on the channel's audience and competitive category. Monitor what is performing in the space, surface trends, and share findings with the team.
• Data and Reporting
  - Analyse and monitor You Tube channel performance. Identify what is working and what needs changing. You'll regularly report insights and recommendations back to the wider team.
• Commercial Awareness
  - Bring a commercial mindset towards You Tube - including but not limited to AdSense, sponsorship and integrated work.
• Cross-functional work
  - Work closely with editorial, production and social teams to shape and activate a clear You Tube strategy. This includes identifying formats, trends, hooks and storytelling approaches that drive repeat viewership, retention and monetisable scale.
• Prior experience managing and scaling high-performing You Tube channels, with a strong focus on the You Tube platform.
• A deep understanding and a genuine passion for You Tube, including what drives performance, monetisation and algorithms.
• Experience using data to inform content decisions, with the ability to translate analytics into actionable strategy.
• Commercial mindset, with experience optimising content for platform revenue as well as reach.
• An entrepreneurial, test-and-learn mentality, with a desire to build, iterate and improve systems and processes.

At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 4 days per week.