Senior UX Content Designer - D2C

To further our expansion, we are now recruiting for a Senior UX Content Designer
to play a prominent role in our UX Team, designing clear, compelling and accessible content for our award-winning public website. We are looking for someone with a minimum of 6 years’ experience in UX design with a passion for making content sing and who wants to play a leading role in helping embed a consistent content strategy and voice across our digital channels.

• Creativity: You can demonstrate expertise in creating human, clear, and engaging content experiences that build trust and help users understand complex financial information.
• Ownership: You'll take responsibility for the end-to-end UX design process for the AJ Bell public website - helping shape the wider UX design practice from ideation and structure through to delivery.
• Content Strategy:
  Work hand in hand with our Content team to help them shape our direction using UX principles to achieve our brand promise of feel, good investing.
• UX
  
  Collaboration:
  
  Work closely with other UX designers within D2C to ensure seamless, accessible, and user-centred experiences.
• Brand knowledge: You'll understand and champion our brand language and values, translating them into content that builds consistency, credibility, and warmth across every page and journey.
• Design systems: Contribute to the development of content standards and patterns within our design system and Figma component library, ensuring clarity, consistency and reusability.
• Accessibility: Write and structure content to meet WCAG standards, ensuring inclusivity for all users.
• Decision making: You can make strategic choices about language, hierarchy and information design, balancing user needs, business goals and compliance considerations.
• Research: Partner with UX researchers to test content and tone, use data to iterate and continuously improve site performance, and make evidence-based recommendations.
• Measurement: Define and track content success metrics — including engagement, readability, comprehension, and conversion.
• Communication: Confidently present and justify content decisions to stakeholders, articulating how your work contributes to business outcomes and user satisfaction.
• Advocacy: Be an advocate for content design across AJ Bell, helping others understand the role of language in shaping user experience.
• Mentorship: Inspire and guide junior content designers or writers, offering constructive feedback and coaching.
• Contribute: Take an active role in UX critique sessions, content reviews and collaborative workshops.

• Confident communicator with exceptional writing and editing skills
• Passionate about inclusive design, clarity, accessibility and simplicity
• Excellent business acumen
• Brand awareness and experience translating tone of voice into digital content
• Strategic thinker who can connect content decisions to measurable outcomes
• Minimum 6 years’ experience in UX content design, content strategy or UX writing
• Expert in structuring content for digital journeys and navigation
• Deep understanding of user psychology, readability and comprehension
• Accessibility expertise
• Experience in mentoring or guiding junior writers
• Proven ability to manage multiple projects simultaneously
• Naturally inquisitive and data-driven
• Self-motivated and ambitious
• Naturally creative

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 644,000 customers using our award-winning platform propositions to manage assets totalling more than £103.3 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK's 'Best 100 Companies to Work For' forsix…