Paid Media Manager

Location: City of London

About Cognita
Cognita is a global leader in independent education. Founded in 2004, we are a growing community of 100+ schools in 21 countries, in Europe, North America, Latin America, Asia, and the Middle East, serving more than 100,000 students. Each of our schools are proudly unique, however our collective purpose is to create an environment where everyone can, 'Thrive in a rapidly evolving world'.

About the Role
We are looking for a strategic and results-driven Paid Media Manager to lead digital marketing across our UK schools, driving high-impact campaigns across Google, Meta, You Tube, Tik Tok, and Linked In to generate high-quality leads and support pupil enrolment growth. This role blends analytical expertise with creative innovation, combining data-driven insights with forward-thinking approaches to paid and organic content.

You will develop and deliver annual multi-channel paid media strategies aligned with school priorities and KPIs, managing and optimising campaigns to maximise engagement, ROI, and overall performance. A key focus will be accelerating growth on You Tube and Tik Tok through effective use of video content, while continuously analysing performance data to inform improvements and provide actionable insights. Collaboration is essential, as you will work closely with Marketing Managers, Heads of Sales and Marketing, and creative teams to ensure consistent messaging and strong brand alignment.

You will also oversee media budgets to ensure cost efficiency, maintain effective spend, and stay ahead of emerging digital trends and platform innovations-ensuring our schools remain competitive and visible in an increasingly dynamic market.

This is a Permanent, full time position. Hybrid role working 3 days a week in our Central London Office.

To view our Recruitment Pack