Senior Executive; Tech and Search

Company Description

With a history that dates back over 80 years,
Starcom
is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly,
Media Week's Agency of the Year 2023!

Publicis PGOne is a true Power of One solution. A seamless, connected, and integrated team that amalgamates all of the Groupe’s services to navigate and work across one of our highest profile clients – P&G, one of the world's largest consumer goods companies and home to iconic, trusted brands, including Braun, Fairy, Febreze, Gillette, Oral B, Pampers, and more. PGOne is based in the Publicis Chancery Lane office, a smaller, friendly environment in the heart of London.

The role

We are currently seeking a Senior Executive with a background in IT tool and dashboard development to join our performance marketing team, following the promotion of our previous Senior Executive. This strategic role focuses on developing and implementing innovative paid and organic search approaches and creating products or tools for our clients, together with strategic support on search campaigns. Unlike pure campaign activation, this role emphasizes strategic thinking, data analysis, and the development of dashboards and tools to drive performance marketing excellence.

Key responsibilities

• Support the development of strategic search frameworks and approaches aligned with client business objectives.
• Work with our activation teams to translate strategic recommendations into campaign execution plans.
• Analyse campaign performance data to identify strategic opportunities and insights.
• Assist in developing testing frameworks and hypotheses to drive continuous improvement.
• Support the creation of strategic recommendations and presentations for clients.
• Help identify emerging trends and opportunities in the paid search landscape.
• Collaborate with cross-functional teams to ensure paid search strategy aligns with broader marketing objectives.
• Contribute to strategic planning sessions and brainstorms.
• Learn and develop expertise in advanced Google Ads features and beta opportunities.
• Work with the Account Manager to assist in the planning, development, and launch of innovative tools and dashboards.

What type of person will be successful in this role

• A proven background in computer science is integral.
• Experience in the development and maintenance of data tracking and analytics dashboards (Looker Studio, Tableau, Power
  
  BI, etc.).
• Proficiency in coding languages (JavaScript, HTML, Python, etc.)
• Experience in building tools and dashboards, with search marketing experience or managing SEM/paid search campaigns considered a plus.
• Understanding and experience with Google Ads and SA360 is preferred.
• Strong ambition to advance your career as a well‑rounded performance media specialist, with a passion for data dashboarding.
• Proven track record of driving performance outcomes for clients.
• Demonstrated ability to take ownership of tasks, effectively prioritize, and manage multiple responsibilities.
• Intermediate presentation skills, including experience with client work‑in‑progress updates…