Demand Management Expert
Job in
City Of London, Central London, Greater London, England, UK
Listing for:
SAP
Full Time
position
Listed on 2026-02-18
Job specializations:
-
IT/Tech
Data Analyst, IT Business Analyst, Data Science Manager, Business Systems/ Tech Analyst
Salary/Wage Range or Industry Benchmark: 150000 - 200000 GBP Yearly
GBP
150000.00
200000.00
YEAR
Job Description & How to Apply Below
Location: City Of LondonWe help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong.
What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
JOB SUMMARY
The Demand Management Expert acts as the Top of the Funnel brain and execution engine of SAP’s demand ecosystem. This role drives better-informed and data-driven top of the funnel investment decisions, alignment of top of the funnel activities across functions (e.g. marketing, digital hub, sales, partnerships, CSM, etc.) and Lines of Business (e.g. ERP, F&S, HCM, BDC, BTP, CX, SCM, etc.),
consolidation of best practice and higher conversion of high-value pipeline. It focuses on maximizing ROI by using data to guide decisions and reallocating resources as needed. While it doesn’t own reporting, it drives insight-based actions and works closely with Rev Ops/S&O to address reporting gaps, aligns expectations, delivers insights to senior leadership, identifies new top‑of‑the‑funnel activities, and supports the adoption of a best-in-class toolset.
KEY RESPONSIBILITIES & FOCUS AREAS
Demand Generation Innovation & Enablement – Drive net new pipeline through global demand programs across LoBs by piloting innovative tactics, uncovering whitespace, and equipping teams with scalable tools, playbooks, and data-driven guidance. It emphasizes best practice sharing across regions and business units, fostering cross-regional collaboration, and empowering local teams through enablement and consistent guidance. Clear expectations are set for how Regions, MUs, and SAs staff and structure their Demand Management efforts.Data Integrity & Insight Delivery – Ensure accurate opportunity data across SAP tools (e.g., CRM, Harmony, Outreach) and deliver actionable reporting that turns numbers into strategic insights. It defines business requirements for reports and dashboards, partners with Rev Ops/S&O to shape these tools, and focuses on interpreting insights rather than producing raw reports. The role uses insights to proactively identify pipeline and coverage gaps, challenge teams on areas for improvement, and guide data-driven decision-making.High-Value Opportunity Intelligence (-EUR
250K) – Analyse all new opportunities above EUR
250K to understand their source, success drivers, and recurring patterns, delivering recommendations on what to start, stop, or scale to improve demand generation and eliminate inefficiencies. The lead analysis informs LoB strategy and subsequent actions.Source Attribution & Investment Strategy – Assess demand generation performance at the source level—campaigns, events, partners, and more—to identify what consistently delivers quality pipeline. Guide strategic shifts in demand investment based on source-level performance and pipeline quality trends, recommending reallocations based on ROI.Opportunity Quality, Governance & Risk Monitoring – Track discontinued and disqualified opportunities over EUR
250K, analysing lead source, time in funnel, and disqualification reasons to identify qualification issues and speculative pipeline. Focus is on interpreting patterns to improve targeting, while data management responsibility lies with Rev Ops.Loss Analysis & Conversion Bottlenecks – Monitor high-value losses to identify sales execution, product issues or competitive gaps. Use findings to improve conversion rates and pipeline quality. The role focuses not just on generating insights, but also driving actions across Enablement, Sales, and Product. CROs play a key role in securing qualitative customer feedback post-loss.EXPERIENCE AND EDUCATIONAL REQUIREMENTS
- Demand Generation expertise within a Technology Organization
- Product focused delivery experience in a global context
- Experience leading high performing teams within a matrixed, global organization across functional areas and diverse cultures
- Ex…
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