Measurement Strategy - Senior Manager

Overview

In this role, you will act as a trusted advisor to our Propositions, Product, and Data Science teams, as well as external Measurement Partners, on all aspects of Retail Media measurement. You will build measurement strategies for Tesco Media’s brand-led propositions, alongside channel specific strategies spanning Store, Social, CTV, Programmatic and more. You’ll play a pivotal role in shaping product and partnership roadmaps, influencing future capabilities, and supporting go‑to‑market plans.

Working with internal and external specialists, you will help define, innovate, and elevate the Tesco Media measurement strategy.

• Develop measurement strategies and frameworks to evaluate Tesco Media’s brand and performance propositions, omnichannel and full‑funnel campaigns.
• Develop channel specific and cross channel measurement strategies and frameworks, accounting for channel nuances and proving channel effectiveness (Store, Onsite, Social, CTV, Programmatic, etc.).
• Partner with Product and Data Science on methodology design, experimentation, and pilot development.
• Validate KPIs and success metrics aligned to Brand and Performance Propositions, taking account of channel dynamics.
• Work closely with Data Science to shape reporting approaches, templates, and automation plans.
• Support Proposition go‑to‑market strategies with clear measurement narratives, test&learn plans, and success criteria.
• Work with Data Science on cross campaign and cross channel analysis to identify media best practices and optimize performance.
• Identify, evaluate, and collaborate with external measurement partners to provide 3rd‑party proof points and validation.

• Bachelor’s degree in an analytical field (e.g., Computer Science, Engineering, Mathematics, Statistics, Economics, Finance) or equivalent experience.
• Strong brand and performance experience.
• Strong stakeholder management experience, working with internal teams, clients, agencies, and partners to develop and implement measurement methodologies.
• Proven ability to use data and analytics to generate insights and inform strategic decisions.
• Previous experience in retail, eCommerce, FMCG, retail media, advertising, or a related field.
• Excellent communication and relationship‑building skills, with the ability to simplify complex technical topics for diverse audiences.
• Strong understanding of advertising measurement approaches (including experimentation and modelling) across performance and brand outcomes.
• Experience analysing and manipulating datasets and applying statistical techniques to uncover patterns and insights.
• Proficiency with data manipulation tools.

London dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca‑Cola, Nestlé, Unilever and Metro.

Tesco Media is the ultimate media partner to brands. Built on unrivalled customer insight, it’s a media owner with soul, scale, and storytelling power. Tesco Media helps brands and agencies connect meaningfully with customers, drive creative effectiveness, and grow at the point of purchase. Through Tesco, the UK’s largest grocery retailer with over 24 million Clubcard households - representing nearly every home in the UK - Tesco Media offers brands an unparalleled view into the motivations and behaviours of the nation.

It is perfectly positioned to solve business’s greatest marketing challenges, unlocking growth by enabling brands to connect with customers in meaningful ways online, in‑store and via its off‑site partners, all while enhancing the shopping experience for its customers.

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company, plus a degree of…