Senior Digital Marketing Specialist - Paid Search & App Job Central London area,City of Westminster England UK,IT/Tech

Location: City of Westminster

Strategic Road mapping:
Work with the Paid Media Director to develop and execute Paid Search and App strategies, building channel roadmaps that deliver on both revenue and efficiency targets.
Hands‑on Optimisation:
Manage complex, high‑spending global programmes across Google Ads (Search & UAC) and Apple Search Ads (ASA), refining campaign structures and bidding strategies to maximise ROI.
Innovation & Partnerships:
Lead relationships with platform partners to identify new opportunities. You’ll be the first to test and adopt emerging products and beta features to keep us ahead of industry trends.
Testing & Experimentation:
Develop and execute A/B and incrementality tests. You’ll partner with Data Science to validate the impact of your experiments and drive continuous performance improvement.
Data‑Led Insights:
Use enterprise analytics tools like Looker to translate data into actionable recommendations for investment decisions and to counter competitor activity.
Technical

Collaboration:

Partner with Product, Data Science, and Engineering to suggest technical improvements—from feed optimisation and automation to tracking enhancements—to improve efficiency.
Budget Accountability:
Take full ownership of budget delivery, ensuring planned spend is achieved and proactively managing any variances with clear, contextual recommendations.
Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Performance Marketing team is the engine room of Deliveroo’s global growth – leveraging cutting‑edge technology to connect millions of customers with the food they love. If you are a data‑obsessed marketer who thrives on optimising high‑spend, complex accounts and wants to influence the trajectory of a global tech brand, this is the team for you.
Our ideal candidate will bring strong expertise in some of these areas and curiosity to grow in others:
Technical Search Mastery:
Significant hands‑on experience (typically 3–5 years) managing large‑scale Google Ads (Search, UAC) and Apple Search Ads (ASA) campaigns.
Analytical Rigour:
Highly data‑driven and comfortable using enterprise tools (e.g., Looker) to identify trends, diagnose account issues, and recommend optimisations.
Experience at Scale:
Proven ability to manage complex, high‑spend campaigns across multiple markets, ideally within e‑commerce or marketplace environments.
Automation Aptitude:
Familiarity with automation, scripts, and ad platform APIs is a strong plus for driving operational efficiency.
Test‑and‑Learn Mindset: A proactive problem solver who embraces experimentation and iterative optimisation to deliver sustained, incremental growth.
You’ll be joining the Performance Marketing team. We balance short‑term performance with long‑term growth objectives, staying at the forefront of digital innovation to ensure Deliveroo remains a market leader.
At Deliveroo, you’ll do work that matters, solving real‑world problems in a three‑sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to work with teammates, systems, and leaders across Door Dash and Wolt, unlocking new possibilities as one global team.
Diversity, Equity and Inclusion:
At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong. Our 2024 UK workforce demographics reflect this ongoing commitment:
Ethnic Diversity: 38.2% of our UK employees are from ethnic minority backgrounds.
Gender: 44.1% of our UK workforce identify as women.
Leadership:
We are actively pursuing a global goal to reach 40% women in senior leadership roles.
If you have a disability or long‑term health condition and need support to apply, or if you require any reasonable adjustments during the recruitment process, please contact us. If you’re excited about making a real impact in a fast‑moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!

#J-18808-Ljbffr


Increase/decrease your Search Radius (miles)



Job Posting Language