Admissions Platform Systems Analyst

What you'll bring to the team

Admissions Platform Systems Analyst

Location:

London/Hybrid

Hours:

37.5 hours per week

Contract:

Permanent

The Admissions Platform Systems Analyst plays a key role within Merlin Entertainments, responsible for analysing, maintaining, and enhancing the admissions platform to ensure strong performance and seamless integration across global attractions. Acting as both a technical and operational specialist, this role provides insights, resolves complex system issues, and supports the delivery of new features. Success relies on close collaboration with internal teams and external partners to ensure the platform operates efficiently and consistently supports an exceptional guest experience.

Responsibilities:

Platform Analysis & Optimisation

• Monitor platform performance to identify issues, remove bottlenecks, and enhance overall efficiency and user experience.
• Analyse platform data to uncover insights that influence improvements and support effective decision‑making.
• Review and refine operational workflows to maximise platform functionality.
• Optimise the end‑to‑end customer journey, improving usability and conversion across all touchpoints.
• Act as a subject matter expert, providing technical guidance that shapes business decisions.

Technical Support & Troubleshooting

• Serve as the main technical contact for resolving complex platform issues, working closely with internal IT teams and third‑party vendors.
• Oversee routine maintenance and updates to ensure the platform remains secure, compliant, and fully supported.
• Maintain clear, accurate documentation covering configurations, workflows, and troubleshooting processes.
• Ensure consistent system configuration across attractions while accommodating local needs and commercial objectives.
• Test and approve new features, ensuring they meet requirements and quality standards before launch.

Development & Collaboration

• Support the design, testing, and deployment of new platform features in partnership with development teams and key stakeholders.
• Build strong relationships with teams such as marketing, admissions, and IT to ensure the platform evolves in line with business goals.
• Partner with external technology providers to deliver updates, integrations, and ongoing support.
• Gather and translate requirements for complex business challenges to guide technical solutions.
• Champion best practices and promote consistent, effective use of functionality across the platform and related systems.

Qualifications & Experience

• Proven experience in systems analysis or a related technical role, ideally within the tourism, hospitality, or entertainment sectors.
• Strong understanding of digital platforms, system integration, and data analysis.
• Demonstrated ability to resolve complex technical issues and deliver system improvements.
• Degree in Computer Science, Information Systems, or a related field, or equivalent professional experience.

Benefits

• ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year, 1 for you, plus 5 to gift to loved ones!
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all our Merlin Attractions across the world rising to 40 after a year’s service
• 33 days holiday (including bank holidays)
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at Recruit and one of the team will get back to you as soon as possible.

Pay Range

Competitive