Lead Marketing Analyst

Lead Marketing Analyst

Department: Data & Analytics

Employment Type: Full Time

Location: London

Hybrid: 2 days per week in our Tower Bridge office (Tuesdays & Thursdays).

Uswitch:
At Uswitch, our goal is to be the UK’s favourite way to choose and manage home-life essentials - from broadband and mobiles to energy and insurance. As we continue to grow and expand our services, we are looking for talented individuals who share our passion for making a positive impact on people's lives. If you want to be part of a team that is transforming the way consumers navigate their household services, we would love to hear from you!

We’re part of RVU, a group of online brands that include:
Confused, Tempcover, , and Mojo Mortgages.

As a Lead Marketing Analyst, you'll own marketing analytics and reporting across our earned and owned channels — CRM, customer, SEO/organic and content — developing and optimising a future-proofed foundation that drives decisions across one of the highest-leverage parts of our marketing mix. You'll be a driving force in the development of a single customer view, fuelling a central audience strategy that informs next best action across our owned touch-points and the content and organic experiences that bring customers to us in the first place.

You’ll be the senior voice of the data across these disciplines — shaping how we measure, where we invest, and how we connect the customer journey across our owned surfaces. You'll partner directly with senior CRM, SEO and Content leaders, influence company-level strategy, and raise the bar for analytical rigour across the team.

• How do we deepen relationships with our customers so we're the trusted partner across every household decision, not just the first one?
• How does our content and organic search investment compound over time — and how do we prove its true commercial value vs. paid channels?
• How do we connect the journey across our owned surfaces (site, email, content, organic, LLMs, social) to deliver the right message at the right moment?
• Where are the biggest unpaid growth opportunities hiding in our customer base and our content estate?

All our analysts work across the business on a broad range of challenges, and while you'll lead in Earned & Owned, you'll have scope to take on different problems, projects and teams across RVU.

You'll join our Marketing Analytics team — a team focused on understanding and optimising every marketing channel, from brand and Above-The-Line through to conversion drivers like Paid Search. Our ambition is to build a best-in-class customer experience, and as the analytical lead for Earned & Owned you'll play a defining role in getting us there.

You’ll work with modern tools and databases—including SQL, Python, Claude Code—to:

• Own the measurement strategy for CRM, SEO/organic and content — how we attribute value, set targets, and prove incrementality across channels that don't behave like paid
• Partner with senior CRM, SEO and Content leaders to shape strategy, prioritise investment, and surface the biggest commercial opportunities
• Build and evolve the analytical frameworks the business relies on long-term — customer lifetime value, organic forecasting, content performance, journey personalisation
• Lead complex, cross-functional analytical projects end-to-end, from ambiguous scoping through to senior exec recommendation and adoption
• Mentor and uplift other analysts, raising the bar on technical craft, commercial framing and stakeholder impact
• Proactively diagnose trends, risks and opportunities across earned and owned channels, automating monitoring wherever possible

• Significant experience (Lead/Staff level) in a marketing analytics role, with deep exposure to one of: CRM/lifecycle, customer analytics, SEO/organic, content
• Expert SQL; strong Python for modelling, automation and experimentation
• A track record of influencing senior stakeholders — scoping ambiguous problems, landing recommendations, and getting decisions made
• Experience building durable measurement frameworks and complex operational/financial models for marketing investment, and presenting them to senior…