Head of Ecommerce Planning

What you'll bring to the team Head of Ecommerce Planning UK

Location:

London, Arbor

Hours:

37.5 hours per week

Contract Type:
Fixed term until August 2027

We are looking for a commercially driven and hands-on Head of eCommerce Planning to translate our global Go-To-Market (GTM) trading calendar into high-performing, insight-led digital campaigns.

This is a unique opportunity to sit at the intersection of strategy and execution - owning how campaigns come to life across our eCommerce ecosystem. You will drive conversion, revenue, and customer value by combining data-led planning with exceptional onsite execution and operational excellence.

You will shape the frameworks, rhythms, and governance that underpin best-in-class digital delivery, while remaining close to execution - actively building campaigns, optimising journeys, and ensuring we move at pace.

• Translate GTM plans into effective digital campaigns across eCommerce channels
• Lead onsite merchandising and execute campaigns within the CMS
• Optimise journeys, content, and UX to drive conversion and AOV
• Use data to plan, test, and continuously improve campaign performance
  
  Own forecasting, reporting, and commercial outcomes
• Streamline workflows and remove blockers to improve pace and efficiency
• Align cross-functional and regional teams to deliver high-quality campaigns

• Extensive experience in eCommerce planning, digital trading, forecasting, analytics, or related commercial roles.
• Proven track record of leading planning processes across global or multi-market environments.
• Strong experience in digital forecasting, commercial planning cycles, and performance reporting.
• Demonstrable success in working within matrixed structures and aligning multiple stakeholders.
• Strong understanding of eCommerce platforms, digital analytics tools (e.g., GA4), and trading KPIs.
• Experience partnering with Marketing, Product, Data, Merchandising, and Supply Chain teams.
• Degree in Business, Marketing, Analytics, Economics, or a related field (or equivalent professional experience).

• A competitive annual salary
• 33 days holiday (including bank holidays)
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year's service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more...

Competitive