Content Designer

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, Life Lock, Money Lion and more.

Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.

We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven.

We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.

You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

Our hybrid work model (3 days in the office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships.

At the same time, it offers the flexibility you need to focus and do your best work.

As a Principal Content Designer, you will shape how language, design, and technology come together to deliver intuitive, human-centered digital experiences.

You’ll define the content vision and strategy for one of our product pillars across Gen’s global brands, including Norton and Avast, ensuring cohesive, customer-focused, and data-informed experiences at every touchpoint.

This is both a strategic and hands‑on role.

You’ll collaborate across Product Design, Product Management, Engineering, Research, and Marketing to shape product narratives, strengthen information architecture, and build the overall experience.

As part of our Content Design team, you’ll scale content standards, frameworks, and systems that support clarity and trust.

You’ll also help define how AI‑powered experiences are designed and adopted internally and externally, setting standards that raise the bar for usability, consistency, and innovation.

• Lead the Content Design vision and strategy within a product pillar, driving customer‑centric and data‑informed experiences across mobile, desktop, and web platforms.

• Design, test, and deliver core experience elements, including information architecture, interaction language, product naming, navigation, frameworks, and in‑product flows.

• Apply systems thinking and design principles to ensure language and interaction patterns scale across experiences, platforms, and global markets.

• Shape and evangelize best practices for AI‑powered tools and experiences, ensuring they are understandable, trustworthy, and adopted effectively across teams.

• Partner closely with UX Research to validate decisions, measure impact, and continuously evolve content and experience strategy.

• Collaborate across disciplines, including Product Design, Product Management, Engineering, Research, and Marketing, to deliver cohesive, user‑centered outcomes.

• Partner with internationalization and localization teams to deliver globally relevant experiences.

• Mentor other Content Designers, fostering craft excellence, innovation, and a positive, collaborative team culture.

• Oversee multiple strategic initiatives simultaneously, driving clarity of focus and delivering impact on time.

• 8+ years in Content Design and UX design, with a proven track record shaping end‑to‑end digital experiences across complex product ecosystems.

• Hands‑on experience integrating AI into the design workflow to accelerate content creation, improve effectiveness, and define new interaction patterns.

• Deep…