Digital Trading Manager - EU Sites

At Frasers Group, we’re building a high-performance digital trading environment where results matter and our people are supported to deliver them. We operate at pace, make data-led decisions, and give our teams the tools, ownership and backing to continuously improve and win. This is a place for ambitious digital trading and ecommerce professionals who want both challenge and support – where you’re trusted to take ownership but never left without the guidance to succeed.

Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience through our ecosystem of brands including Sports Direct, FLANNELS, USC, Frasers and GAME.

At Frasers Group, we fear less and do more. We’re a business built on high expectations, fast decision-making and continuous improvement — but equally, we invest in our people to ensure they have the support, capability and clarity to deliver. Whether it’s through exposure to large-scale campaigns, access to best-in‑class tools, or working alongside experienced trading and ecommerce specialists, you’ll be set up to perform and develop at pace.

To succeed here, you’ll need to live and breathe our values:

Think without limits – Think fast, think fearlessly

Own it and back yourself – Take accountability for performance and outcomes

Be relevant – Stay close to the customer, the data and the market

Are you ready to join the Fearless?

This is an exciting opportunity for someone to define, own and execute a strong digital trading strategy. Passionate about digital trading, this is an opportunity for someone who takes a hands‑on approach to manage and lead their trading team. Joining at a period of high performance and significant investment into digital is an amazing opportunity for someone to contribute to the growth and development of the performance of the Frasers Group Customer Team.

Full accountability for driving digital sales through the commercial strategic planning, initiative building and operationalisation of our digital fascias. You will be responsible for the development and execution of campaign, brand and promotional strategies, facing into digital marketing, commercial and optimisation teams to drive initiatives and actions to improve conversion rates and other sales and customer KPIs.

• Accountable for managing the day to day trading and execution of multiple websites
• Shape and oversee reporting of daily/weekly/monthly/annual trade, providing detailed analysis of key business drivers and producing action plans to ensure sales and contribution targets are met
• Oversee and guide team analysis of seasonal sales patterns to maintain commercial awareness, understanding of key competitors and customer behaviour
• Collaborate with key stakeholders across digital and broader business teams to plan fascia digital trading calendar
• Lead the delivery and reporting of all on‑site promotions and content activity
• Define and manage forward‑looking / longer‑term trading strategy considering design and functionality improvements, contributing to product development and UX roadmaps
• Work with digital marketing team to ensure product & trading strategies are supported by the digital marketing strategy for all channels
• Work with optimisation team to ensure customer journey and all campaigns and promotions are supported to drive successful KPI’s
• Work with brand marketing team to ensure assets are commercial and use tooling to report back on asset performance
• Collaborate with key stakeholders to coordinate development and execution of evergreen and seasonal content requirements to drive SEO, customer engagement and conversion
• Accountable for process of improving product content, supporting teams to resolve any issues as quickly as possible to optimise sales

People Management.

• Demonstrate strong leadership and extensive people management skills
• Set clear objectives, goals and development plans
• Build an effective and motivated team, to work as more than a collection of individuals
• Be an active and positive contributor to the team, contributing to…