Conversion Optimisation - CRO Specialist

Conversion Optimisation Specialist

Permanent contract / Central London, Devonshire Square

Sommet Education is a unique education group specialised in premium hospitality management and culinary arts, across 8 countries and 22 campuses. The group operates through 5 world‑class brands:
Glion Institute of Higher Education, Les Roches, École Ducasse, Invictus Education Group and Indian School of Hospitality.

Development, Distinctiveness, Joint Commitment, Openness and Sense of Service are the core values which drive us.

We are seeking a Conversion Optimisation Specialist to join our friendly and dynamic Digital Marketing team. This is an exciting opportunity to work for an international education group and play a key role in shaping and delivering our global website ecosystem.

Are you a hands‑on, detail‑oriented digital professional who enjoys building and managing websites, delivering projects end‑to‑end, and working with multiple stakeholders and agencies? Do you have a passion for creating seamless user journeys and delivering high‑quality digital experiences?

In this role, you will own and optimise key web journeys and landing pages across a portfolio of brand websites, helping to drive enquiries and applications across global markets. You will play a key role in shaping the digital experience by translating data, research, and insights into structured tests and scalable improvements. This is an exciting opportunity for a data‑driven self‑starter who thrives in a fast‑paced international environment and enjoys delivering measurable impact through experimentation and optimisation.

Proven experience in conversion rate optimisation, landing page management, or digital performance marketing, with a strong track record of delivering end‑to‑end landing page builds and optimisation initiatives. Confident owning projects from briefing and wire framing through to testing, launch, and continuous improvement.

Extensive experience designing and delivering experimentation programmes, including A/B, multivariate, and split URL testing using tools such as VWO (or similar).

Strong working knowledge of both Bayesian and Frequentist statistical approaches, with a clear understanding of when to apply each. Comfortable working with small sample sizes, with the ability to design and interpret observational studies and confidently advise stakeholders on the most appropriate testing methodology for different scenarios.

Strong expertise in Google Analytics 4, including managing analytics configuration, ensuring data integrity, and troubleshooting tracking issues. Experience with Google Tag Manager, including implementation of tags, triggers, and variables, is essential.

Highly analytical, with the ability to use data, heat mapping tools, and user research to generate actionable insights and prioritise optimisation opportunities across the user journey.

Well‑organised, proactive, and confident managing multiple priorities across different work streams. Strong communication skills and the ability to collaborate effectively with internal teams and external agencies are key. A degree (or equivalent experience) in digital marketing, data, or a related field is desirable.

• Take ownership of landing pages across multiple brand websites, including design, build, QA, and ongoing optimisation
• Deliver new landing pages end‑to‑end, from briefing and wire framing through to testing and go‑live
• Ensure all landing pages are optimised for conversion and aligned with brand standards across acquisition channels
• Plan, execute, and manage A/B and multivariate tests, defining clear hypotheses and success metrics
• Analyse experiment results and translate findings into actionable, scalable improvements
• Build and maintain a structured testing roadmap based on data, insights, and commercial impact
• Own Google Analytics 4, ensuring accurate tracking, configuration, and reliable data across all digital channels
• Implement and manage tracking via Google Tag Manager, ensuring all conversion events and data flows are correctly set up
• Monitor data quality, identify discrepancies, and resolve tracking issues in collaboration with development teams
• Use analytics, heatmaps, and behavioural data to understand user journeys and identify optimisation opportunities
• Build dashboards and reports to provide clear visibility of performance metrics such as conversion rates and lead generation
• Collaborate with designers, developers, marketers, and external agencies to deliver high‑quality digital projects
• Act as a subject matter expert on CRO and analytics, promoting a culture of experimentation and continuous improvement.

Interested in this opportunity? Don't delay - apply today!

Final date to receive applications:
Friday 5 June 2026

This organisation is not able to offer sponsorship. Candidates must be based in the UK with eligibility to live and work in the UK.