Senior Data Analyst

The Data & Insight team work with the Frontline & Catalogue labels, Commercial & Finance teams on track & artist performance and strategy, partner & competitor performance analysis, market trends, risks & opportunities. Sometimes as part of a team, sometimes solo but always delivering timely, clear and actionable insight and recommendations. Your role:
Championing data‑lead decision making, this position requires a blend of technical expertise, market knowledge, and the ability to translate complex data sets into clear, impactful narratives. You will be expected to explore and leverage AI/Generative AI tools to streamline workflow, enhance data visualization, and improve strategic storytelling.

• Anticipate stakeholder needs and provide data‑driven solutions to support their strategic objectives.
• Visualize KPIs related to artist performance, track consumption, market share, and marketing/promotion effectiveness.
• Develop and deliver tailored presentations to senior management, adapting the complexity and detail to the audience, leveraging Generative AI tools where appropriate to refine narratives and enhance visual communication.
• Providing insights that inform long‑term strategic planning / shape long‑term artist development and marketing strategies.

• Use WMG internal systems such as Opus, Sodatone, Tableau & Snowflake to interpret sales, pre‑order & streaming data.
• Interrogate external partner interfaces from Amazon, Apple, Spotify and You Tube, as well as external websites such as OCC, BPI, Midia & Chart Metric.
• Design, build, and maintain insightful and user‑friendly dashboards that bring together these data sources to provide actionable insights.
• Ensure data accuracy and timely updates of all dashboards.
• Proactively find opportunities to improve existing dashboards and develop new analytical tools anticipating stakeholder needs; provide data‑driven solutions to support strategic objectives, including deployment of low‑code/AI‑assisted workflow automations.

• Continuously monitor and analyse market trends, competitor performance and consumer behaviour.
• Identify shifts in consumption patterns, genre popularity, and emerging opportunities / risks.
• Provide regular reports and presentations on market dynamics.

• At least 5 years' experience working in a record label, a platform or company affiliated with the music business.
• Strong written and verbal communication skills.
• Highly organized and detail‑oriented with ability to manage multiple projects and prioritise effectively.
• Familiarity with foundational AI/Generative AI concepts (e.g., LLMs, prompt engineering), experience using these tools to optimise data preparation, summarisation, and presentation and keen to expand in this area.
• Expert knowledge of Excel/Sheets, Powerpoint/Slides, SQL, Dashboarding platforms (Tableau/Looker) essential.
• Proficiency in Python for data analysis and automation.