Director of Social Media - igaming

Our client, a leading organisation within the iGaming and online entertainment industry , is seeking an experienced and commercially focused Director of Social Media to lead and evolve its global social media function across both Paid Social and Organic Social . This is a senior, hands-on leadership role responsible for defining and executing a holistic social media strategy, driving measurable commercial impact, and ensuring strong integration across performance marketing, brand, creative, CRM, and digital teams.

The successful candidate will oversee both Paid and Organic Social teams, with a particular focus on performance-led paid social, while ensuring a cohesive full-funnel approach across all social media activity. This role is ideal for a strategic yet hands-on social media leader who can improve cross-channel alignment, strengthen team structure, introduce clear ways of working, and elevate social media as both a brand and growth driver.

As the Director of Social Media , you will be responsible for:
Defining and owning the global social media strategy and roadmap across Paid Social and Organic Social Driving full-funnel integration across acquisition, brand, and retention from a strategic, messaging, and creative perspective Establishing best-in-class creative and messaging frameworks across paid and organic social Developing a robust global full-funnel creative strategy Building structured A/B testing frameworks for creative and messaging Identifying growth opportunities across existing and emerging social media platforms Ensuring social media activity supports commercial growth, brand strength, and long-term business objectives Performance and Commercial Impact You will lead the commercial performance of social media by:
Owning delivery of revenue and performance targets across Paid Social globally Supporting brand and revenue targets for Organic Social in relevant markets Overseeing budget allocation, forecasting, and ROI optimisation across markets Ensuring scalable performance strategies aligned with business growth plans Supporting new market launches through effective paid and organic social strategies Implementing clear measurement frameworks and KPI structures across Paid and Organic Social Using reporting and analytics to drive efficient, profitable growth across mature and growing markets Team Leadership and Development You will be responsible for building and leading high-performing teams by:
Leading, structuring, and developing Paid and Organic Social teams Providing clear direction, coaching, and performance management across the function Improving team performance, accountability, morale, and ways of working Establishing strong leadership discipline and clear ownership across the social function Partnering with senior stakeholders on hiring, team design, and long-term capability building Integration and Cross-Functional Collaboration You will improve collaboration across the business by:
Driving stronger alignment between Paid Social and Organic Social Removing silos and improving communication across social media teams Collaborating closely with Creative, Brand, CRM, and Performance Marketing teams Improving strategic integration across messaging, campaign planning, and creative delivery Enhancing process efficiency, speed to market, and cross-team workflows Acting as the key point of contact for senior stakeholder management across the business Building integrated strategies with other marketing channels, including ATL, programmatic, and mobile Innovation and Platform Leadership You will lead platform innovation by:
Building and maintaining strong relationships with key social platforms, including Meta, Tik Tok, and other relevant channels Leading innovation, automation, and scaling initiatives across social media Introducing tools, frameworks, and automation to improve reporting, execution, and efficiency Staying ahead of emerging social media trends, platform developments, and content formats Supporting growth through improved creative testing, content strategy, and platform optimisation

What We Are Looking For The successful candidate will have: 8 years…