Digital Marketing Manager - Hybrid

Digital Marketing Manager

Salary: Up to £65,000 + Benefits

Location: Hybrid - ideally Central London (2 days per week onsite)

Clearance: Active SC Clearance Required

Contract: 12 month FTC (likely extension)

An international communications consultancy is seeking a Digital Marketing Manager to lead the digital strategy, delivery and optimisation of a high-profile strategic communications programme. The role offers the opportunity to design and oversee impactful, insight-driven digital campaigns that advance behavioural and social change across complex international environments.

• Develop and execute comprehensive digital marketing strategies aligned with programme objectives, behavioural insights and security protocols.
• Oversee multi-channel campaigns across paid, earned and organic digital platforms, including social media, search and display.
• Translate audience and OSINT insights into clear digital frameworks, targeting strategies and creative briefs.
• Manage relationships with media-buying agencies, creative suppliers and digital partners, ensuring brand integrity and compliance with data protection standards.
• Monitor and analyse campaign performance, providing regular data-driven insights and performance reports to internal teams and donors.
• Lead test-and-learn initiatives to enhance campaign performance through continuous optimisation and innovation.
• Oversee digital risk management, ensuring content, data and targeting practices comply with security and ethical standards.
• Provide strategic thought leadership within cross-functional teams, supporting the integration of digital strategies across research, creative and production disciplines.
• Represent the digital function in client and stakeholder meetings, presenting insights, recommendations and campaign outcomes confidently.

• Active SC Clearance.
• Experience in digital marketing or communications.
• Proven experience managing large-scale, multi-market digital campaigns across diverse platforms.
• Deep understanding of audience behaviour, online influence ecosystems and strategic communications.
• Proficiency in social advertising platforms (Meta, X/Twitter, You Tube, Tik Tok, Google Ads) and programmatic buying tools.
• Experience with social listening and analytics tools (e.g., Pulsar, Meltwater, Brandwatch, Google Analytics).
• Strong analytical and reporting skills, with the ability to interpret data and optimise campaign performance.
• Excellent communication and stakeholder management skills, with a track record of engaging senior clients and donors.
• Demonstrated ability to lead digital teams and manage external partners effectively.

• Experience across international development, public sector, or social impact programmes.
• Familiarity with OSINT methodologies and data-driven behavioural insight generation.
• Experience managing campaigns in sensitive or high-risk information environments.
• Knowledge of Eastern and Central European socio-political contexts.