Digital Marketing Manager

Overview

As Digital Marketing Manager, you will lead the planning, activation and optimisation of integrated digital campaigns across paid, owned and earned channels. Working cross-functionally with Brand Marketing, Commercial and eCommerce teams, you will drive data-led, consumer-centric strategies that deliver both brand growth and commercial performance.

As our Digital Manager, you play a critical role in leading integrated digital marketing strategies, using data and insights to optimise performance and deliver impactful, consumer-first campaigns across all digital touchpoints.

• Lead planning and activation of digital marketing campaigns across paid, owned and earned channels
• Ensure campaigns align with brand, commercial and business objectives
• Deliver best-in-class execution across all digital touchpoints
• Partner with agencies to ensure seamless campaign rollout
• Drive consistency and excellence in campaign delivery

• Leverage campaign, audience and market data to inform decisions
• Monitor campaign performance and identify optimisation opportunities
• Maximise ROI and media effectiveness across campaign life cycles
• Deliver post-campaign analysis and actionable performance insights
• Build clear learning agendas to continuously improve future activity

• Build strong partnerships with internal teams (Brand, Commercial, eCommerce, PR, Influencer and Sales)
• Collaborate with global teams to adapt campaigns for local relevance
• Manage relationships with agency, media and platform partners
• Champion a test-and-learn culture, including AI-driven innovation
• Stay ahead of emerging digital trends and technologies

As a digitally savvy and analytical marketing professional, you thrive in a fast-paced and collaborative environment. You are proactive, curious and results-driven, with a strong passion for digital innovation and consumer engagement.

• 4+ years' experience in digital marketing, either in-house or agency
• Strong knowledge of social media and the wider digital ecosystem
• Excellent command of English (written and verbal)
• Proven analytical and data interpretation skills
• Strong project management capabilities
• Experience working with agencies and cross-functional teams
• Ability to translate insights into clear actions and outcomes
• Proactive mindset with strong communication skills

If you're ready to support and shape the future of beauty, we want you on our team!

At Coty, we believe in performance-driven growth - we have a strong track record of accelerating careers, with individuals progressing from an entry level role in Senior Director in under 10 years, and high performers achieving rapid progression through the organisation. You will also have great benefits package including amongsts others, the following:

• A competitive benefits package to support your health, wellbeing and financial security
• Private medical insurance with fast access to specialist and mental health support
• 8% pension fully contributed by Coty
• Life assurance and income protection for added peace of mind
• Flexible hybrid working with our Omni-Working model (up to 50% remote)
• Generous family-friendly policies including enhanced parental leave, birthday leave and volunteering days
• Everyday perks including employee discounts and salary sacrifice schemes
• Opportunities to get involved in DEI, sustainability and employee-led initiatives