Head of Digital

Responsibilities

• Take overall accountability for the performance, reliability, and growth of BSQ Group's website portfolio
• Ensure all websites are optimised for speed, UX, accessibility, and conversion across desktop and mobile
• Manage the expansion from 4 to 6 websites, including planning, delivery, and ongoing performance management
• Own design and front-end delivery in collaboration with shared designers and developers
• Lead the SEO Director and Technical SEO Specialist to deliver measurable organic growth
• Set the technical SEO roadmap including site architecture, crawlability, indexation, and schema
• Ensure alignment between technical SEO and the content strategy led by the Head of Marketing
• Stay ahead of algorithm changes and search landscape shifts, adapting strategy accordingly
• Own the CRO programme across all websites — hypothesis generation, A/B testing, and implementation
• Work closely with designers, developers, and the data team to build and prioritise a testing roadmap
• Drive improvements in on-site conversion metrics and funnel efficiency
• Own the analytics infrastructure — ensuring accurate, reliable tracking across all digital properties
• Build dashboards and reporting frameworks that give the business a clear view of performance
• Partner with the Head of Marketing to create a joined-up view of the full customer acquisition journey
• Translate complex data into clear commercial insight for senior stakeholders
• Own and evolve the digital tools and technology stack, ensuring it supports business growth
• Identify, evaluate, and implement platforms and tooling to improve operational efficiency and performance
• Maintain governance and documentation of systems, integrations, and data flows
• Work with the design and development teams
• Work closely with the product team to ensure clear boundaries and effective handoffs between digital and product
• Contribute to ecommerce strategy and growth planning at a senior level

• Significant hands-on experience in a digital, ecommerce, or growth-focused environment
• Proven website ownership experience - understanding of UX, front-end delivery, and website performance at depth
• Strong SEO knowledge - able to lead and challenge both strategic and technical SEO specialists
• Experience owning or leading CRO programmes with demonstrable results
• Highly data-literate: experienced with analytics platforms (GA4, Looker Studio, or similar) and attribution modelling
• Ecommerce background - understands transactional funnels, on-site conversion, and digital acquisition
• Experience managing or working alongside designers and front-end developers
• Ability to manage multiple websites or digital properties concurrently
• Marketing literacy - understands content, paid media, and affiliate well enough to collaborate effectively with the Head of Marketing
• Experience with technical integrations, APIs, or web development fundamentals
• Familiarity with company formation, legal services, fintech, or similar regulated/niche verticals

Demonstrates expertise in website performance management, technical SEO, and conversion rate optimization, with a strong focus on data analytics and eCommerce strategies. Capable of leading cross-functional teams to drive growth and improve user experience across multiple digital properties.