Digital Category Lead, Total Site​/App

About the role

Job Title: Digital Category Lead

Salary: £76,800.00 – £

Contract type: Permanent

Working pattern: We offer a flexible, hybrid working model designed to give you the best of both worlds. Currently, this role is based in our London head office three days a week (Monday, Wednesday, and Thursday), with the remaining two days worked from home.
In this role, you will look across our digital ecosystem to optimize the core Website & App experience
, serving as the bridge between category trading and platform product development. You’ll focus on driving app retention, refining site taxonomy, and unearthing cross-category discovery opportunities to maximize customer lifetime value

As we continue to expand and transform our online customer experience, this role plays a pivotal part in driving the digital performance and strategy for our categories. Managing a high-performing digital merchandising team, you will be accountable for annual, period, and weekly performance—anticipating market opportunities, optimizing customer journeys, and leveraging data to drive growth across our digital channels.

• Category Ownership & Strategy: Define and execute the digital category strategy, setting and delivering against revenue, margin, and growth targets across conversion optimization, range, and availability.

• Trading & Performance Management: Own day-to-day digital trading, accurately forecasting performance metrics, communicating insights, and swiftly deploying actions to maximize growth and mitigate risks.

• Digital Merchandising & Journey Optimization: Enhance the end-to-end digital customer journey across search, content, and merchandising; collaborate with product and design teams to remove friction points and improve site conversion.

• Data-Driven Insights & Experimentation: Harness advanced analytics tools (e.g., Adobe, Content Square, Tableau) to translate data into actionable trading strategies, running experimentation tests to continuously optimize site performance.

• Cross-Functional Collaboration: Serve as the digital category champion, partnering closely with Commercial, Customer, and Digital teams to align priorities, drive digital transformation, and execute trade plans.

• Campaign & Content Execution: Lead category-specific digital launches and campaigns, supporting SEO, onsite search, and content optimization while maximizing retail media potential.

• Build & Lead High-Performing Teams: Lead, coach, and inspire a team of 6–11 Partners, fostering a growth mindset and driving the adoption of modern tools and AI to blend human creativity with algorithmic precision.

• Scale & Pace of Delivery: Proven track record of planning and delivering large-scale content, campaigns, and site optimisations at pace within a fast-moving, dynamic environment.

• Platform & App Commercialization: Track record of driving growth within native mobile apps and site-wide navigation/taxonomy, balancing pure category trading with long-term UX improvements.

• Cross-Category Strategy: Ability to analyze holistic customer journeys across multiple product verticals to eliminate cross-site friction, boost basket building, and optimize sitewide conversion.

• Commercial & Financial Acumen: Strong understanding of financial metrics, e-commerce levers, and budget management, with a track record of translating data into commercial decisions.

• People Leadership: 5+ years of experience leading and developing high-performing, diverse, or remote teams through transformation and change.

• Analytics & Insight Expertise: Comfortable working with analytics tools to make fast, evidence-based trading decisions and site improvements.

• Influence & Executive Communication: Exceptional presentation and communication skills with a proven ability to influence senior stakeholders and cross-functional teams.

• Co-Owned Mindset & Enterprise Thinking: Ability to break down silos, put the customer at the heart of every decision, and act as a responsible owner within a co-owned business model.

• Multi-Category Retail Expertise: Prior digital or e-commerce experience within a complex,…