Senior Specialist, Digital Marketing, Content & UX Strategy

Job

108903

Work Areas

Marketing

Employment Type

Permanent Full-Time

Location(s)

London

Bain & Company is recognized as one of the top international management consultancy firms. We assist major corporations worldwide with strategy, acquisitions, organizational design and performance improvement.

We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity and a model of social responsibility. We believe that diversity, inclusion, and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities, and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally.

Position Summary

The Senior Specialist, Digital Marketing, Content & UX plays a critical role on the Bain & Company marketing team and is primarily responsible for commercial content production and optimization, and ongoing support for our core digital property,  . They create engaging web experiences for commercial programs including digital proposals and web personalization. They serve as an internal go-to resource for our content management system (CMS) for local markets, digital brand building for Bain leadership profiles, and web support for our commercial development opportunities.

This individual keeps the audience at the forefront of content creation through digital storytelling best practices, user data analysis and an adherence to Bain’s brand standards and best digital practices.

The ideal candidate has experience in web, B2B development and digital marketing. They have a natural intellectual curiosity to understand digital audiences. In this role, they will optimize the user experience on public  content as well as digital proposal websites. They will analyze effectiveness, usage trends and available data to inform actionable recommendations and present reports to various internal stakeholders. They will also liaise with global colleagues to understand their digital objectives and present solutions that ensure web best practices are being implemented at all times.

The person in this versatile role is detail-oriented with strong project and process management skills. They are able to mobilize quickly when needed for a short sprint, coordinate across team members and communicate effectively with stakeholders of all levels across a global, matrixed organization.

An advocate for Bain’s digital channels, this person turns observations into clear, actionable feedback for non-digital audiences including marketers, consultants, and senior firm leaders.

Responsibilities

Own the day-to-day operational delivery on  , supporting web programs such as personalization, digital proposal sites, and other commercial content

Develop and project manage digital proposal sites, with support of Senior Manager, ensuring alignment with Bain brand standards, best digital practices, and the narrative needs of the client audience

Apply UX judgment to review content and structure, identifying opportunities to improve clarity, flow, and impact; collaborate with other experts to shape recommendations for proposal teams

Partner with local market representatives, regional marketers, and proposal teams to scope, prioritize, and execute digital requests, translating business needs into web solutions

Content Creation & Digital Brand Building

Collaborating with other marketing colleagues, create and maintain web content across  using the firm’s CMS, Optimizely, ensuring accuracy, brand alignment and content quality

Own the digital brand building program for Bain leadership profiles to review, optimize, and maintain profile pages that reflect current positioning, messaging hierarchy, and UX best practices

[A1] Analyze web data and user behavior to help solve problems and identify recommendations to improve the overall  user experience

Stakeholder Management & Communication

Deliver excellent customer/client service through effective and timely communication, and consistent demonstration of digital and web expertise

Manage incoming digital requests with strong…