Digital Manager - CRM, Emails and Analytics

The Digital Manager - CRM, Emails and Analytics is responsible for overseeing the Church of England's CRM (Salesforce), email marketing (including Mailchimp), and digital analytics. The role leads on developing audience-led strategies, improving user journeys, and ensuring campaigns are data-driven and effective across channels. Description

We are seeking a talented and passionate Digital Manager to oversee and enhance key digital tools and engagement strategies. In this role, you will play a crucial part in shaping the Church of England's use of email marketing and audience strategy.

This role will use the tools introduced by the Digital Team in recent years to transform the way we reach key audiences. You will act as a bridge between digital and teams across the organisation, looking for opportunities to connect with communities and equip colleagues to reach audiences in an informed way. You will be responsible for overseeing the use of CRM and email tools, shaping audience-led strategies, and ensuring insight drives decision-making.

You will work closely with the websites and social media colleagues within the Digital Team, and with colleagues across the national Church to ensure a coherent and effective approach to digital engagement.

• Manage and develop the Church of England's use of email marketing platform (Mailchimp)
• Onboard, support and upskill colleagues to use Mailchimp for their newsletters and improve the effectiveness, accessibility, and performance of these newsletters and email campaigns
• Establish best practice and governance for email newsletters across teams
• Collaborate with stakeholders to plan and deliver digital marketing campaigns across channels (email, web, social, paid)
• Ensure consistent audience targeting, segmentation, and messaging across all digital communications
• Champion house style and best practice in terms of language, tone and accessibility of content.

• Develop a strategic understanding of key audiences and how they engage across digital platforms
• Map and optimise user journeys across CRM, websites, email and campaigns to improve engagement and outcomes
• Identify opportunities to deepen relationships with audiences through personalisation and automation
• Advocate for audience-first thinking across the organisation

• Manage agencies responsible for CRM (Salesforce), development, maintenance, and support acting as the in-house expert to colleagues, with Technology colleagues
• Develop and maintain a long-term CRM roadmap aligned with organisational priorities
• Provide CRM consultancy and project management to teams across the NCIs

• Lead on analytics across digital platforms, providing clear, actionable insight
• Develop dashboards and reporting to inform decision-making for campaigns and strategy
• Work with the Data Team to ensure digital analytics contribute to national reporting and organisational insight
• Use data to continually test, learn, and improve performance across channels

• Support digital campaigns across the NCIs, ensuring alignment with CRM and audience strategy
• Provide guidance on content optimisation and digital user experience
• Support consistent presentation and user experience across Church of England platforms

• Stay up to date with developments in digital marketing, CRM, analytics and audience engagement
• Build networks with external organisations, agencies and professional forums

The successful applicant will have proven experience in a digital, CRM, or digital marketing role, ideally within a complex or multi-stakeholder organisation. As the lead on using our CRM to improve our communication with various audiences, you will have experience working with CRM systems (preferably Salesforce) and/or marketing automation platforms. Experience managing email marketing platforms such as Mailchimp, including segmentation, campaign delivery, and performance optimisation, is essential.

Other requirements that are essential for this role include:

• Demonstrable experience using analytics tools (e.g. Google Analytics, CRM reporting, dashboards) to generate actionable insights
• Ability to write clearly and follow house style to draft email copy and train other colleagues to do so
• Experience developing and interpreting digital marketing performance reports and using data to improve outcomes
• Strong understanding of audience segmentation, user journeys, and digital engagement strategies
• Experience supporting or delivering multi-channel digital marketing campaigns, including email, web, and social media
• Experience managing agencies or external suppliers
• Excellent communication and stakeholder management skills, with the ability to influence and support colleagues at all levels
• Strong organisational and project management skills, with the ability to manage multiple…