Paid Media Specialist

• Own the day-to-day management, optimisation and delivery of Paid Search and Paid Social campaigns across multiple global markets, with a focus on Google Ads, Meta and Linked In - covering build, optimisation, analysis and scaling to drive high-quality engagements and improve conversions.
• Translate strategy into high-impact execution, partnering closely with the Client Leads to ensure activity aligns with wider brand and performance objectives, and feeding performance insights back into strategic planning.
• Manage the end-to-end Search campaign lifecycle, including campaign builds, keyword and audience setup, QA, tracking implementation, ongoing optimisation, budget pacing management, reporting, and post-campaign reviews.
• Brief and manage workflows, ensuring efficient support across campaign builds, optimisation processes, reporting outputs, and localisation for different markets and languages.
• Analyse performance signals across Paid Media platforms, Google Analytics, Looker Studio and internal datasets, turning insights into actionable recommendations that improve efficiency, engagement and on-site quality.
• Prioritise and manage multiple markets, campaigns and deadlines simultaneously, maintaining strong communication with internal teams and client-side stakeholders.
• Provide input into audience, keyword and campaign optimisation opportunities, ensuring campaigns effectively cover the various stages of the funnel to, ultimately, influence the bottom line.
• Stay up to date with Paid Media platform updates, tools and best practices, proactively sharing learnings and opportunities with the wider team to elevate overall Search performance.

• 1–2 years’ experience supporting or managing paid media campaigns, ideally within an agency environment.
• Hands-on experience with Google Ads and Paid Social, with a good understanding of conversion funnels, optimisation tactics, keyword strategy and core performance KPIs.
• Proficient in Excel and comfortable using reporting and analysis tools such as Looker Studio and Google Analytics (GA4).
• Strong analytical skills, with the ability to interpret campaign data and contribute meaningful insights and recommendations.
• A collaborative and proactive mindset, with a willingness to take ownership of tasks, solve problems and support smooth day-to-day delivery.
• Clear communication skills, with confidence in sharing updates, insights and rationale with teammates and internal stakeholders.

Demonstrates expertise in managing and optimizing Paid Search and Paid Social campaigns, with a strong focus on Google Ads, Meta and Linked In. Proficient in data analysis and reporting, translating insights into actionable strategies to enhance campaign performance across multiple global markets.

• Google Ads Management
• Paid Social Campaigns
• Data Analysis and Reporting
• Keyword Strategy
• Conversion Funnel Optimization

• Campaign Management
• Keyword Setup
• Budget Pacing Management
• Performance Analysis
• Optimisation Tactics

• Clear Communication
• Collaborative Mindset
• Proactive Problem Solving

• Paid Media
• Campaign Lifecycle
• Performance KPIs
• Engagement Metrics

• Google Analytics
• Looker Studio
• Excel