Service Designer

A Senior Experience Consultant specializing in Research provides strategic leadership in shaping, delivering, and championing user research across digital services. The role leads complex research programmes, oversees methodological decisions, and ensures insights directly influence policy, service design, and delivery across the GDS lifecycle. This includes advanced qualitative and quantitative approaches such as ethnographic studies, generative discovery, large-scale surveys, workshops, prototype testing, and accessibility evaluations.

Senior researchers interpret complex data, synthesise insights at scale, and guide teams in understanding user needs, behaviours, and systemic challenges. Key activities performed:

• Develop comprehensive user research plans, aligned with project goals and wider organisational priorities.
• Design and carry out research activities that help teams develop a deep understanding of users and their needs across government services.
• Document user insights clearly and consistently, producing high-quality outputs such as personas, journey maps, research summaries, and insight repositories.
• Champion user research
• Ensure research evidence effectively informs policy, propositions, service design, content design, and interaction design to achieve both user and policy outcomes.
• Actively participate in HMRC craft communities, contributing IBM best practices, frameworks, and thought leadership to strengthen capability

This role is suited to a highly skilled, senior professional dedicated to understanding user behaviour and shaping accessible, equitable, and effective public services. If you are an influential, strategic, and analytically strong research leader able to drive impact at scale, we encourage you to apply.

• Experience leading planning, design, and execution of end-to-end user research using a broad range of qualitative and quantitative methods.
• Skilled at shaping research strategies that drive decision-making and align with client needs and organisational objectives.
• Provide guidance, mentoring, and quality assurance to researchers, improving research practice across teams.
• Develop advanced artefacts such as service-level journey maps, research frameworks, behavioural models, and thematic insight repositories.
• Facilitate workshops and collaborative sessions with senior stakeholders to prioritise research needs and embed evidence-based decisions.
• Conduct expert reviews, heuristic evaluations, and cognitive walkthroughs to assess and improve user experience quality.
• Communicate complex insights clearly and persuasively to diverse audiences, including senior leaders.
• Champion user-centred design principles and influence product and service direction across multidisciplinary teams.
• Remain current on emerging research methodologies, accessibility standards, and best practices in user-centred design.

• Experience with advanced analytics, A/B testing, card sorting, or contextual inquiry.
• Experience mentoring or line-managing junior researchers.
• Familiarity with digital accessibility standards and specialised accessibility testing tools.
• Knowledge of behavioural science, service design, or systems thinking.
• Experience using insight repositories or research
  
  Ops platforms.

This role is subject to pre-employment screening in line with the UK Government's Baseline Personnel Security Standard (BPSS). An additional range of Personal Security Controls referred to as National Security Vetting (NVS) may apply, this could include meeting the eligibility requirements for The Security Check (SC) or Developed Vetting (DV).

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

At IBM Consulting UK Future Now, you'll build a career at the forefront of hybrid cloud and AI, working with leading clients across the public and private sectors. You'll collaborate with top industry professionals, gain hands on experience with cutting edge technologies, and deliver solutions that create real business impact.…