Senior Salesforce Media Consultant

About the Role

Trigg Digital is seeking a highly skilled and experienced Senior Salesforce Media Consultant to join our team. The ideal candidate will have a deep understanding of Salesforce Media Cloud, ADvendio or similar Media Management products built to run on Salesforce and their application in advertising inventory management and monetization. This role involves working with clients across various industries, including media and retail, to design, implement, and optimize Salesforce Media Cloud solutions that streamline ad operations, centralize inventory management, and maximize revenue from advertising spaces.

The candidate must have a strong technical grounding in Salesforce and be able to articulate the building blocks of configuration required to meet specific business requirements. They must also be an expert in writing user stories and acceptance criteria, and possess a solid understanding of AdOps and third party platforms like Google Ad Manager (GAM), DV360, The Trade Desk, Criteo or equivalents.

• Collaborate with clients to understand their lead-to-cash, advertising strategy & sales operations teams needs, challenges and requirements.
• Develop strategies to leverage Salesforce Media Cloud for centralizing and monetizing ad inventory across platforms like Google Marketing Platform (GMP);
  Meta Ads;
  Criteo and Linked In and more.
• Provide expert advice on best practices for ad operations, inventory optimization, and revenue growth.

• Lead the implementation of Salesforce Media Cloud solutions, ensuring alignment with client requirements.
• Configure and customize Salesforce Media Cloud, including:
• Understanding and leveraging the Media Cloud data model.
• Building Salesforce screen and record-triggered flows.
• Creating validation rules, custom fields, and duplicate rules.
• Configuring record sharing and security settings.
• Integrate Salesforce Media Cloud with third-party platforms like Criteo, Google Ad Manager (GAM), and other AdOps tools.

• Work alongside project manager assisting with end-to-end project delivery, including planning, execution, and monitoring.
• Coordinate with cross-functional teams to ensure timely and successful project completion.
• Provide regular updates and reports to stakeholders on project progress and milestones.

• Write clear and concise user stories in the standardized format:
  
  - AS A [user role], I WANT [goal], SO THAT [reason].
• Define acceptance criteria using the GIVEN/WHEN/THEN format:
  
  - GIVEN [scenario X], WHEN [event Y occurs], THEN [expected outcome Z].
• Ensure all configuration requirements are documented unambiguously for development and testing teams.

• Conduct training sessions for clients and internal teams on Salesforce Media Cloud functionalities.
• Provide ongoing support and troubleshooting to ensure smooth operation of implemented solutions.
• Develop documentation and user guides to facilitate knowledge transfer.

• Stay updated with the latest Salesforce Media Cloud features and industry trends.
• Identify opportunities for process improvements and innovative solutions.
• Participate in Salesforce community events and forums to share knowledge and best practices.

• Minimum of 5 years of experience in Salesforce consulting, with a focus on advertising operations, ad tech, or media monetization.
• Proven track record of successful Salesforce Media Cloud implementations.
• Experience working with platforms like Google Ad Manager (GAM), Criteo, Meta Ads, Google AdWords, and programmatic advertising tools.
• Strong understanding of AdOps and its application in marketing departments for…