Design Systems Lead

UI / Design Systems Lead - B2C Product | £85k | London (Hybrid)

We're working with a fast-growing, PE-backed telecoms brand that's just completed a global brand refresh and full redesign of its digital products. They're now looking for a UI-focused Design Systems Lead to protect and scale that new interface across multiple markets.

This isn't a UX strategy role. There's already a senior UX lead in place. What's needed is someone who can own the design system at an implementation level: driving adoption, consistency, and quality across local market teams who are building on top of it day to day.

What you'll do:

• Own the Figma-based design system: components, tokens, documentation, and governance
• Drive adoption and consistency across five+ local market design teams
• Run design QA and own the Figma-to-development handoff
• Act as the go-to authority on UI standards, influencing without direct reports
• Push back constructively where markets drift from the system, and know when local variation is legitimate

What you'll need:

• Strong B2C product design background (essential)
• Hands-on Design System experience: token/component architecture, versioning, contribution workflows
• Confidence managing stakeholders across multiple teams or markets, ideally without formal authority over them
• Strong Figma skills including variables/tokens and prototyping
• Experience partnering with engineering on handoff and QA
• WCAG 2.2 AA working knowledge

This is a senior individual contributor role. No direct reports, but real influence over how the product looks and works across every market. Open to Senior-level candidates who can operate at lead scope on implementation.

Package: £85k + bonus, hybrid (3 days office, London), strong benefits package.