Data Insight Analyst

Because we strive to put people first. Culture, our way.

Technology at Primark

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

This role is a hybrid opportunity, offering 2-3 days Working from office.

People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.

Let’s talk lifestyle:
Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.

In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:

• Deliver impactful business insights by partnering with stakeholders to understand commercial challenges, frame key business questions, and translate data into actionable recommendations that drive better decision-making.
• Analyse and interpret complex datasets using SQL, insight applications, and reporting tools to uncover trends, identify risks and opportunities, and support decisions across Trading, Customer, Retail Operations, and other commercial functions.
• Create compelling data-driven stories by turning complex analytical outputs into clear, concise insights, visualisations, and recommendations that are easily understood by both technical and non-technical audiences.
• Develop and enhance reporting solutions, including dashboards, scorecards, and management reporting packs, ensuring outputs are accurate, consistent, user-friendly, and focused on delivering measurable business value.
• Drive continuous improvement by identifying manual processes, recurring business questions, and opportunities to streamline, standardise, and optimise reporting and insight delivery across the organisation.
• Collaborate with cross-functional Data & Analytics teams, including Business Partners, Senior Analysts, Data Engineers, and Data Scientists, while maintaining strong data quality standards and ensuring trusted, insight-led outcomes that support commercial growth and operational performance.

Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:

• Experience in analytics, insights, reporting, or commercial analysis within retail, apparel, grocery, FMCG, or other fast-paced consumer-focused environments, with strong SQL skills and the ability to confidently query, analyse, and interpret data to support business decisions.
• Proficiency in Power BI, Tableau, or similar reporting and analytics tools, with experience creating insightful dashboards, scorecards, KPI frameworks, and performance reporting that drive measurable business outcomes.
• Strong commercial acumen with the ability to connect data and analysis to sales growth, conversion, margin improvement, markdown optimisation, stock availability, customer performance, and operational effectiveness.
• Excellent communication and data storytelling skills, with the ability to transform complex analytical findings into clear, compelling narratives, visualisations, recommendations, and decision-support materials for a wide range of stakeholders.
• Proven stakeholder management and commercial partnering experience, working collaboratively to understand business priorities, challenge assumptions constructively, shape analytical requirements, and deliver actionable…