Lead - Brand

Lead - Brand Ready to turn bold ideas into real‑world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry‑first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform ther tackling complex challenges through large‑scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast‑moving, innovation‑driven environment, love building and deploying cutting‑edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run.

Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at  and on Linked In, You Tube, X, and Facebook.

Job Description – Genpact is at a pivotal moment, accelerating its ambition to become a global leader in Agentic Operations. How we are found – and whether we are cited, summarized and recommended – is being rewritten in front of us. We are building a Discoverability Centre of Excellence to own that shift. This role is its technical engine. Spanning  and adjacent surfaces, the AVP,Search&AI Discoverability will own SEO, AEO, GEO, LLM and social search as a single connected discipline for Genpact.

You will set the strategy, own the technical standards, oversee the discoverability tech stack, and build the measurement system that tells the business whether we are winning. This is a senior, hands‑on leadership role for someone who can operate credibly at executive level, guide cross‑functional strategy, and still get into the likes of schema and structured data themselves.

• Integrated search strategy – Own the strategy for SEO, AEO, GEO, and LLM search across  and adjacent owned and influenceable surfaces, as one connected discipline. Partner with Head of Web and other channel leads (social, PR, Comms etc.) on cross‑platform implementation. Translate a fast‑moving external landscape into a clear, prioritised Genpact roadmap to measurably move the needle on brand visibility. Be the internal authority on AI search developments and best practice, LLM citation patterns, and the emerging role of social, video, and other platforms influencing discoverability.
  
  Own the technical chapter of the Genpact Discoverability Playbook and drive its adoption across Marketing. Brief senior leadership on strategy, performance, and trade‑offs, and build the business cases for future investment.
• Technical standards and machine readability – Partner with the Head of Web to define and govern on‑site standards for schema and structured data, entity clarity, IA and taxonomy, internal linking, canonical content hubs, and technical retrievability for AI systems. Define the discoverability requirements placed on  templates, components and publishing workflows, and partner with the Head of Web to get them implemented, embedded in the platform roadmap, and held to over time.
  
  Own Genpact's entity and knowledge‑graph footprint. Partner with peers in Content Activation and PR&Comms on Wikipedia and Wikidata presence, third‑party citations, structured company data and executive visibility. Lead due diligence for technical discoverability in enterprise change e.g. M&A activity, site…