Data & Insights Analyst; EMEA)

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social contentto help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done ck it out here

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’are the values that guide us.

As a Data & Insights Analyst, you'll own the data behind our reporting across search, social, content, digital PR, influencer and AI visibility. You'll pull data, analyse it and translate it into clear insights, narratives and messaging hierarchies across multiple accounts and disciplines. Much of your focus will be on luxury brands, jewellery in particular, so you'll need to get under the skin of the category quickly, though the role spans a broader client base.

Lots of people can pull data. Far fewer can read it accurately, surface the insights that matter most and communicate them sharply, while keeping complete integrity to the data and an excellent eye for detail. That's the person we're looking for.

• Build Boolean queries and run social listening analysis to surface audience, category, sentiment and competitor insights.
• Track the luxury category and competitors, spotting trends and cultural shifts and turning them into client opportunities.
• Use You Scan to track citations and messaging across placements, calculating share of voice and sentiment alongside reach.
• Pull data points on request to power campaigns and reactive angles (e.g. search demand for lab-grown vs natural diamonds).
• Distil findings into clear narratives and messaging hierarchies the team can act on.

• Analyse organic and paid performance across social, search, content and influencer, setting meaningful KPIs and benchmarks and recommending optimisations.
• Develop frameworks that show the impact of community management beyond volume: response rates, intervention effectiveness and shifts in sentiment.
• Measure the impact of influencer work beyond engagement, tracking sentiment and how well creators and their content surface in LLM queries.

• Work alongside our search team to make sure AI visibility data turns into recommendations that help clients achieve their business goals.
• Analyse social search behaviour and earned signals from a GEO perspective, recommending where to target work to maximise the chance of LLM citation.
• Support off-site SEO reporting, showing how it ladders back to visibility in SEO and GEO environments.

• Own the reporting cycle, from weekly top-line stats to monthly reports, QBRs and full-year reviews, gathering, cleaning and reconciling data across channels and partner agencies so every number is accurate and on time.
• Build and maintain a KPI framework with clear definitions, data sources and calculation methods.
• Automate repetitive reporting and build self-serve dashboards (e.g. Looker Studio, Power BI).
• Challenge metrics that…