Omnichannel Search Director

Role Description – Omnichannel Search Director

UK - Perm

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models.

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done ck it out here.

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

The way people search has changed. They still type into Google, but they also ask ChatGPT, read the AI summary at the top of the page, and often make up their minds before they visit anybody’s website. If a brand is not showing up in those answers, it is not in the running.

That shift is what this job is about.

We already have a strong SEO team. Good people, good clients, results we are proud of. What we need now is a Director who can help take them through this change: keep winning at the traditional stuff, build genuine capability in AI visibility, and show clients why both are worth paying for.

You will report to our Head of Omnichannel Search and manage a group of managers, who in turn look after the specialists. Day to day, your focus is the strategy on our key accounts, the quality of what we put in front of clients, and the people you manage. You will also have a hand in where the team and the agency go next.

So the remit covers technical and content SEO across a lot of markets and languages, plus Generative Engine Optimisation. In plain terms, GEO means getting our clients cited and recommended when somebody asks an AI assistant for a suggestion.

You will be doing two jobs  is strategic: holding a view on where search is going that clients and the wider industry take seriously. The other is practical: turning that view into something your team can get on with on a Tuesday afternoon, coaching people through a period when a lot of what they know is being rewritten, and giving marketing directors a straight answer when they ask how visible they are in AI and what to do about it.

• Manage a group of managers, and through them a team of search strategists and specialists. Grow them.
• Set the direction for how we do organic search, and help move the team into a broader omnichannel remit.
• Get everyone fluent in AI search. That means training, playbooks, and making sure the knowledge does not sit with one person.
• Build processes that hold up at scale, across audits, strategy, activation, measurement and optimisation.
• Help shape career paths for the team, and get involved in hiring as we grow.
• Feed into wider decisions about where the team and the agency are heading. Your view counts here.

• Shape how we do AI visibility work. How we audit it, benchmark it, improve it and report on it.
• Build the measurement: prompt sets, share of voice, which sources get cited, sentiment, and whether the answer is even accurate. Across AI Overviews and AI Mode, ChatGPT, Gemini, Copilot, Perplexity and Claude.
• Tie it back to money. Turning up in an AI answer only…