Website Content Specialist

• Full-time

De Beers London is the ultimate diamond jewellery House, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach.

A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.

This role is a fixed term contract for 12 months.

The role of Website Content Specialist is responsible for the delivery of our significant growth and reach of our websites platforms. You will be at the forefront of our global brand window and help improve the quality of our customer experience on our websites. This includes maintaining and updating websites, coordinating publishing schedules with international teams, managing digital content requests, and creating engaging content across multiple digital channels.

The position also oversees content planning through a global content calendar, conducts website testing and quality assurance, tracks and resolves technical issues, and collaborates on development improvements.

• Manage updates for regional/global websites.
• Coordinate publishing schedules with global/local teams.
• Plan and drive content strategies for websites, including content calendars.
• Support UX/UI improvements to enhance user experience by working closely with developers.
• Ensure website reflects brand values by collaborating with copywriting and brand teams.

• Lead re-platforming from CMS to Shopify from UX and UI standpoint
• Collaborate with IT team, Retail Excellence, and Site Merchandising team to set up the new website launching Sept 2027.
• Lead new design implementation by working with internal teams and tech agency.

• Develop and test content before it goes live.
• Lead testing process
• Brief and manage content translations, including localization with external agencies.
• Select, crop, and strategize imagery and assets for website pages and monthly homepage updates.
• Create website mock-ups using tools like Figma.
• Use and maintain content management tools like Amplience daily.
• Perform bug checking, error logging, and development planning to ensure content quality.

• Oversee content, campaign launches, and UX/UI projects.
• Work with internal and external teams to deliver projects on time.
• Manage issue resolution and cross-functional communication.
• Using insight and data make recommendations and solutions to line manager to optimise the user journey

• Track and measure the effectiveness of online campaigns and activities.
• Conduct data analysis and competitor research.
• Report on activities and outcomes to inform strategy.
• Proven experience as a Digital Executive with a luxury brand is essential
• Ability to problem solve with information at their disposal
• Ability to manage internal stakeholders to achieve objectives
• Strong technical background including Website Management, digital reporting, User Experience design
• Up to date on digital innovation. Confident in creating reports to show campaign performance
• Ability to write engaging content, tailored to luxury clients
• Good working knowledge of MS Office and Digital specific technology (e.g. CMS experience essential (Sale Force Commerce Cloud, Amplience, Shopify, Oracle) beneficial), HTML coding, Photoshop)
• Good understanding of…