Marketo Technical Lead
Listed on 2026-11-02
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IT/Tech
IT Consultant, CRM Systems & Management, IT Business Analyst
Do you have proven experience leading in design, implementation, and optimization of Adobe Marketo Engage & Leadoo solutions? If so, our client is looking for a Marketo Technical Lead , to work with the Customer Stakeholders and Directors to design campaigns, work closely with the offshore and Customer technical teams, drive growth and adoption, engage in Stakeholder management, Customer exec engagements
Your responsibilities- Define and govern lead management, lead scoring, segmentation, and nurture strategies.
- Architect and implement integrations between Marketo, CRM platforms, CDPs, and other Mar Tech solutions.
- Drive campaign execution excellence, personalization, and customer engagement initiatives.
- Collaborate with business, marketing, and technology stakeholders across EU and North America.
- Provide technical leadership, mentoring, and best-practice guidance to delivery teams.
- Ensure platform scalability, performance, governance, and data quality.
- Support solution estimation, roadmap planning, and continuous improvement initiatives.
- Act as the primary customer-facing technical consultant for Marketo-related discussions.
Essential skills/knowledge/experience:
Adobe Marketo Expertise Adobe Marketo Engage Administration Campaign & Program Management Engagement Programs & Nurture Streams Lead Lifecycle Management Lead Scoring & Segmentation Email Marketing Automation Dynamic Content & Personalization Marketo Reporting & Analytics Database Management & Data Governance Technical Skills Marketo REST APIs CRM Integrations (Salesforce, Microsoft Dynamics, etc.) Customer Data Platform (CDP) integrations Data Mapping & Synchronization Web Tracking & Attribution HTML/CSS for Email & Landing Pages SQL understanding and data analysis skills Leadership & Consulting Skills Mar Tech Solution Architecture Stakeholder Management Client Consulting & Advisory Cross-functional Team Leadership Requirement Discovery Workshops Agile Delivery Methodologies
Experience of Marketo integration with D365 Platforms (Large and Complex)
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