Global Brand Manager - Hybrid

Overview

Join to apply for the Global Brand Manager - Hybrid role at Imperial Brands PLC
.

Are you ready to take a brand to new heights? As a Global Brand Manager
, you’ll drive brand recognition, relevance, and engagement for our consumers worldwide. This role focuses on evolving the brand to unlock growth potential and shape consumer perceptions in fresh, exciting ways. You’ll be at the heart of our Global Consumer Office, leading across multiple markets and ensuring strategic alignment at every level. Your responsibilities span product innovation, packaging design, and creative solutions to deliver compelling brand experiences that connect with our audience.

Location:

Bristol / London (HQs) - Hybrid

If you’re a strategic brand leader ready to influence global markets and build something meaningful, we’d love to hear from you.

• Lead Global Brand Strategy: Own and evolve the global positioning to keep the brands culturally relevant and commercially competitive.
• Create & Launch Innovation: Drive initiatives from concept to market using our Ideation to Launch (I2L) process.
• Execute with Precision: Manage brand initiatives end-to-end—delivering on time, within budget, and aligned to strategy.
• Collaborate Across Markets: Engage regional and local teams to ensure brand consistency and impact.
• Turn Insight into Action: Leverage data, trends, and market analysis to shape decisions and guide strategy.

• Relevant global brand marketing experience (client or agency side)
• Background in FMCG
  ; regulated category experience is a plus
• Strong communication and stakeholder management skills across global teams
• Data-literate and strategic thinker with a flair for creativity
• Experience in project management, budgeting, and commercial planning
• Fluent in English; additional languages (e.g., Arabic, French, German) desirable

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well as inspiring places to work and collaborate with purpose. Imperial provides opportunities to grow, learn, innovate at pace, and be part of our mission to forge a healthier future for moments of relaxation and pleasure for our consumers.

Everyone belongs in Imperial. We are proud of being an inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and neurodiversity. We give fair and equal consideration to all applicants. Please contact  if we can provide support in helping you complete an application or attend an interview.

We are a truly international company, operating in 120 markets with 25,000 employees. We are transforming through growth, agility, and collaboration driven by a challenger mindset. Our development programmes support exciting and rewarding career opportunities for all, with a diversity agenda globally. Imperial Tobacco or its subsidiaries never requests payment as part of any recruitment process.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Management

Industries

• Tobacco Manufacturing

London, England, United Kingdom 2 weeks ago

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