Retention Marketing Manager

Overview

The International Rescue Committee (IRC) responds to humanitarian crises, helping to restore health, safety, education, economic wellbeing and power to people affected by conflict and disaster. IRC is a global humanitarian non-governmental organization (INGO) operating in more than 40 countries and 29 U.S. cities. IRC UK is part of the IRC global network and works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster.

In Europe, the IRC also has offices in Berlin, Bonn, Brussels, Geneva and Stockholm.

The Mass Market team’s mission is to inspire the UK public to financially support the IRC to help people impacted by conflict and disaster. The purpose of this role is to support the Director, Mass Markets by implementing the Retention strategy to generate long-term sustainable growth, cultivate a loyal and engaged donor base and maximise net revenue.

Retention Marketing Manager

You will be responsible for the annual operational planning and delivery across the retention programme, including emergency appeals. You will work closely with the Director, Mass Markets to create and manage significant annual budgets, ensuring return on investment is maximised. Supported by the Retention Marketing Executive, you will oversee all campaign activity, ensuring it meets the department’s strategic objectives and financial goals.

You will be part of a department focused on excellence, with opportunities to lead change, drive impact and growth.

• Strategy and planning
• Support the Director, Mass Markets in the development and delivery of the retention strategy and priorities
• Identify, scope and deliver new opportunities that advance the retention strategy
• Manage retention operational planning, including annual, quarterly and monthly planning sessions, defining deliverables and ensuring activity supports the retention aims
• Manage the monitoring and reporting framework to track performance against objectives
• Identify and brief internal and external partners to maximise activity and smooth back-office operations
• Build, manage and distribute a detailed marketing plan (refreshed quarterly) aligned with priorities, coordinating with other Mass Market UK teams
• Budget management
• Manage segments of the annual budgeting and quarterly reforecasting, identifying opportunities for savings or reallocation
• Focus on ROI and suggest contingency actions to achieve income targets
• Track and reconcile retention income and expenditure; provide variance reporting for senior leadership
• Campaign management
• Oversee multi-channel revenue and engagement campaigns, including emergencies, to inspire supporters
• Design and implement donor journeys to increase loyalty, value and product holdings
• Develop and manage the mid-level portfolio, including communications, events and cultivation of prospects
• Ensure work is completed to standard, on time and within budget; provide overflow support during peak periods
• Coordinate with similar teams in other markets and the Mass Market support team
• Insight, analysis and data management
• Work with Analytics to identify requirements and draw actionable insights
• Sign off end-of-campaign reports and document learnings for future activity
• Monitor day-to-day metrics and act on performance issues and opportunities
• Leadership and management
• Line manage and develop the Retention Marketing Executive(s)
• Collaborate with team members to build cross-Mass Markets connections and progress donors into further cultivation
• Manage relationships with external suppliers and support quarterly business reviews
• General
• Keep up to date with sector developments in individual giving
• Adhere to legislation and industry standards (Fundraising Regulator and ICO) and ensure ethical, effective, supporter-centric fundraising
• Role may involve travel, overnight stays and occasional outside-hours work during emergencies
• Undertake additional tasks as requested by the Director, Mass Markets

Experience

• Experience and understanding of Individual Giving and retention…