Event Director

About the Event

Montgomery Group is seeking an entrepreneurial and commercially driven Event Director to lead two exciting new event launches. This is a rare opportunity to shape the future of two products from the ground up, building engaged communities, establishing market-leading brands, and delivering sustainable commercial growth.

You will have full strategic, commercial, and operational responsibility for two new event launches, including P&L performance, product development, commercial strategy, and event delivery. Working in a highly entrepreneurial environment, they will shape and execute the long-term vision for each event, building market-leading products that continually evolve in response to customer insight, industry trends and changing market needs.

Leading a multidisciplinary team spanning sales, marketing, conference, delegate acquisition and operations, you will create a high-performance culture built on collaboration, accountability, and innovation.

You will develop strategic stakeholder relationships. Working closely with joint venture partners, association partners and other key industry stakeholders. Acting as the senior ambassador for the portfolio, you will ensure the events remain relevant, commercially successful and valued by their communities.

You will also retain ownership of selected strategic commercial accounts and high-value partnerships.

• Own the strategy, commercial performance and growth of two new event launches.
• Own P&L management, budgeting, forecasting.
• Oversee floor plan strategy and management, ensuring the exhibition layout supports both commercial success and visitor experience.
• Develop commercial and product strategies to drive sustainable revenue growth whilst building engaged year-round communities.
• Use customer insight, exhibitor feedback, market trends and competitor activity to maximise relevance, value, and commercial opportunity.
• Lead the planning and delivery of both events, ensuring a high standard, on time and within budget.

• Lead and develop a multidisciplinary team across sales, marketing, conference, delegate acquisition and operations, creating a collaborative, accountable culture.
• Personally manage a portfolio of strategic commercial accounts, leading negotiations on high-value exhibition, sponsorship, and partnership opportunities.
• Build and maintain strong relationships with joint venture partners, association partners and other strategic stakeholders, ensuring alignment on product vision, commercial objectives, and long-term growth.
• Act as the senior point of contact for strategic partners, supporting effective governance.
• Champion innovation and embed a culture of continuous improvement.
• Lead the effective use of CRM systems, commercial reporting, and AI-driven tools to improve forecasting, customer engagement, decision making and team performance.

• Work with marketing to develop marketing plans that support the commercial objectives of each event.
• Shape compelling conference programmes and content that attract and engage target audiences.

• develop audience personas, build high-quality databases and grow and engage the event communities year-round.
• Lead and develop dedicated audience acquisition initiatives to maximise visitor attendance and deliver commercially valuable audiences for exhibitors and sponsors.

• Immerse yourself in the industries your events serve and build trusted relationships.
• Attend customer, association, media and competitor events to identify new opportunities, strengthen relationships and stay ahead of market trends.
• Regular travel within the UK and internationally will be required to meet customers, partners, and stakeholders, and to represent Montgomery Group at key industry events.

• Lead post-event evaluations, reviewing commercial performance, customer feedback and operational delivery.
• Present data-led recommendations and plans for future growth to senior leadership.

• Entrepreneurial, with a genuine passion for building and growing new products.
• Commercially astute, with sound judgement and an eye for growth opportunities.
• Strategic and forward-thinking, with the ability to translate vision into commercial success.
• Agile and adaptable, responsive to customer feedback, market intelligence and changing commercial priorities.
• Curious, always seeking to understand customers, industries, and emerging trends.
• High energy and resilient, thriving in a fast-paced launch environment.
• Integrity, transparency, and professionalism in everything you do.
• An approachable leader who inspires, empowers, and develops others.
• Collaborative, building trusted relationships across teams, partners, and customers.
• Confident, decisive, and comfortable taking ownership of complex commercial decisions.

• Leadership experience in exhibitions, events or media.
• Proven full P&L…