Director of Content

About Us

Sokin is a next-generation B2B financial services provider, enabling businesses to make and

receive global payments with greater speed, lower cost, and total transparency.

Our mission is simple: we’re simplifying global business - so businesses thrive wherever they

choose to grow. We deliver services across:

• Global payments and receivables
• Foreign Exchange (FX)
• Treasury management
• Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America.

Backed by a strong global infrastructure and industry-leading partners, we are redefining

how businesses move money worldwide.

Our clients span industries from sports and entertainment to logistics and travel, and our

community is growing fast. As we continue to scale, we’re building a team of exceptional

people who share our ambition to transform the future of global payments

As Director of Content, you will own Sokin’s global content strategy and the operating model

behind it. You will turn our company strategy, product innovation, customer insight and

market expertise into a distinctive body of work that builds authority with CFOs, treasurers,

finance leaders and the wider fintech ecosystem.

You will lead a distributed team across London, Dubai and New York, spanning content

strategy, writing, production and video. You will set the editorial bar, decide where Sokin

should lead the conversation and build a high-output production system that delivers quality

at pace.

This is not a role for someone who only manages a calendar or commissions work from a

distance. You will be a hands-on leader: shaping big ideas, editing important work,

developing senior voices and helping the team turn complex financial subjects into content

people actively choose to read, watch and share.

• Set and continually evolve Sokin’s global content strategy, editorial point of view and priority narratives.
• Translate business priorities, product direction and customer problems into a focused editorial agenda for CFO, treasury and finance audiences.
• Create a clear architecture across thought leadership, product storytelling, customer proof, campaigns, executive content.
• Identify the topics Sokin has the authority to own, and build recognisable franchises and formats around them.
• Protect a consistent voice while ensuring content remains useful, specific and relevant across markets.

• Lead the end-to-end development of flagship work, from the original insight and brief through writing, editing, production and distribution.
• Work closely with the social team to translate core editorial ideas into platform-native content that earns attention across channels. Use audience behaviour and performance insights to strengthen future commissioning, creating a clear feedback loop between what the team produces, how it is distributed and what resonates.
• Set a high editorial and creative bar across long-form, short-form and video content; give direct, constructive feedback that improves the work.
• Personally shape and edit high-value pieces including reports, executive narratives, major launches, customer stories, scripts and opinion-led content.
• Develop a repeatable system that turns one strong idea into multiple valuable formats rather than simply increasing output.

• Lead, coach and develop a distributed team of content producers and writers and video specialists across London, Dubai and New York.
• Define clear roles, standards, workflows and decision rights so the team can move quickly.
• Plan capacity and balance major strategic bets with the day-to-day needs of the business.
• Build a modern, AI-enabled content operation that improves research, repurposing, localisation and workflow efficiency while keeping human judgement and originality at the centre.
• Manage specialist agencies, freelancers and production partners where external expertise adds value.

• Work closely with Brand, Social, Product Marketing, Demand Generation, Regional Marketing, Communications, SEO and Web to connect content with the full customer journey.
• Ensure…