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Senior Manager, DTC Programme

Job in City Of London, Central London, Greater London, England, UK
Listing for: Deckers Brands
Full Time position
Listed on 2026-10-07
Job specializations:
  • Management
    Change Management
  • Business
    Change Management
Salary/Wage Range or Industry Benchmark: 90000 - 130000 GBP Yearly GBP 90000.00 130000.00 YEAR
Job Description & How to Apply Below

Senior Manager, DTC Programme

At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

COME AS YOU ARE

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people-in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work.

Because the more perspectives we share, the better we can be.

The Role:

Senior Manager, DTC Programme plays a critical role in ensuring our most important strategic initiatives land effectively across our regional business teams. You will also help shape how Deckers EMEA plans, prioritises and delivers future change in our DTC business.

You will be responsible for driving successful adoption of change across the EMEA Direct-to-Consumer organisation. This role focuses on the people and operational side of transformation, ensuring that new systems, processes, and ways of working are understood, adopted, and embedded across markets and functions.

This role works alongside global and regional business, product and technology teams to ensure that change lands effectively with regional teams, protecting trading performance, minimising disruption, and accelerating time to value.

Your Impact:
  • Lead change impact and readiness assessments for EMEA markets, teams and functions across strategic DTC initiatives.
  • Develop and execute change, communication and training plans aligned to major programme delivery milestones.
  • Act as the primary change point of contact for EMEA stakeholders, building relationships across operations, customer service, retail, marketing, finance and regional leadership teams.
  • Design and deliver targeted communications, SOPs, learning materials and train-the-trainer approaches for different user groups and markets.
  • Identify adoption risks, gather post-launch feedback and feed lessons learned into future change waves and roadmap planning.

We celebrate diversity of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are :
  • You build trust among groups by being reliable, honest and up-front with others, and you navigate conflict with professionalism.
  • You engage others collectively, ensuring diverse perspectives are heard, considered and respected.
  • You lead others through change by operating as a sounding board for clarity and direction.
  • You drive continuous improvement, readily adopting and motivating others to explore new and better ways of working.
  • You build strong cross-functional partnerships, adjust communication to varied audiences and use metrics and milestones to inform decision making.
We would Love to Hear from People with:
  • Proven experience in technology-enabled change, operational readiness and multi-market or regional change across EMEA.
  • Excellent communication, stakeholder engagement and relationship-building skills, with the ability to influence at all levels.
  • Ability to manage multiple concurrent change initiatives, with line management experience. Agile or hybrid delivery experience and exposure to ecommerce platforms,…
Position Requirements
10+ Years work experience
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