Product Marketing Manager - Patients and Services

Please note:

we are looking for candidates that are happy to come into our London office 3 times per week. Face to face client engagement will be an important part of the role which will require regular travel.

Skin Analytics is an award-winning, health tech company that works with dermatology teams to deploy world-leading skin cancer pathways using AI as a medical device, DERM. Following our recent £15M series B funding round and regulatory milestones, we are ready to scale internationally, making history for AI in healthcare and the future of dermatology. We are a team of passionate people on a mission to build a future where no one dies from skin cancer.

The role:

Product Marketing at Skin Analytics sits at the heart of our growth strategy. We’re looking for a strategic, ambitious and results-driven Product Marketing Manager, dedicated to our direct-to-consumer services that support patients, and to our health insurance partnerships that deliver world-class skin health services. You will act as the voice of the customer, translating deep customer and market insight into commercial strategies, value propositions, and market execution.

Reporting to the Head of Marketing, you’ll work closely with a number of functions including commercial (business development, account management and marketing), product, clinical and operations. You’ll present ideas and rationale confidently, manage senior stakeholders, and deliver marketing programmes that directly impact growth.

• Customer & Market Insight:
  Act as the expert on our customers and markets, building segment intelligence across our D2C and services portfolio.
• Lead customer research and insights programmes (qualitative and quantitative) to uncover pain points, motivations, and adoption drivers.
• Translate insights into actionable recommendations for product, commercial, and marketing strategy.
• Monitor competitors, market trends, and regulatory shifts to inform positioning and commercial bets.

• Product Marketing:
  Develop and refine personas, segmentation models, and ideal customer profiles (ICPs).
• Define and articulate consumer and customer led value propositions, positioning and reasons to believe that reinforce the benefits and competitive advantages of Skin Analytics’ offerings.
• Translate value propositions into engaging narratives, positioning, messaging, collateral, case studies and sales enablement materials.
• Work with product, clinical and commercial teams to ensure solutions are grounded in customer needs and differentiated in the market.

• Go-to-Market & Sales Enablement:
  Develop and execute integrated go-to-market strategies for launches, new markets, and customer growth programmes.
• Equip business development, account management and operational teams with the messaging, playbooks, and training they need to shorten sales cycles and improve win rates.
• Design and scale repeatable commercial programmes that drive demand, accelerate onboarding, and maximise adoption.
• Partner with marketing colleagues to shape and integrate campaigns, events, and demand generation efforts that resonate with target audiences.

• Proven D2C experience in product marketing, commercial strategy, or go-to-market roles, with a track record of turning customer and market insight into measurable commercial impact.
• Strength in positioning, messaging, and value proposition design, able to translate complex technology into clear, compelling narratives.
• Skilled at customer engagement and research — confident speaking with customers, running insight programmes, and presenting findings at all levels.
• Experience creating sales enablement programmes and tools that improve deal velocity, adoption, and win rates.
• Strong analytical and data-driven mindset, comfortable extracting and applying insights to guide strategy and execution.
• Excellent communication and stakeholder management skills, able to influence senior leaders and balance strategic thinking with hands-on delivery.

• Experience in healthcare (Private Medical Insurance, Consumer Healthcare, Consumer Wellness, National Health Systems)
• Background in Health Tech, Med Tech, SaaS, or another…