Advertising Account Manager

Location: City Of London

View this career for different education levels:

An Advertising Account Manager acts as the main point of contact between advertising agencies and their clients. The role involves managing client accounts, understanding their needs, and ensuring that advertising campaigns are delivered on time, within budget, and to a high standard. Account Managers work closely with creative teams, media planners, and clients to coordinate campaign activities, present proposals, and monitor progress.

Strong communication, organisational, and negotiation skills are essential, as the job often involves juggling multiple projects and deadlines. This career is ideal for individuals who enjoy working in a fast‑paced, team‑oriented environment and are interested in the world of advertising and marketing.

Advertising Account Managers in the UK typically earn between £22,000 and £45,000 per year, with senior roles reaching up to £60,000.

Job Openings

There are approximately 10,000 advertising and account management roles in the UK, with strong demand in London and other major cities.

Typical Working Hours

Most Advertising Account Managers work around 37 to 40 hours per week, often with some overtime to meet client deadlines.

Focuses on managing online advertising campaigns for clients, including social media, search engines, and display ads.

Specialises in building and maintaining relationships between brands and external partners to create successful advertising collaborations.

Works on selecting the most effective media channels for advertising campaigns, ensuring that adverts reach the right audience at the right time.

Gain Relevant Education Complete A Levels or Equivalent

Take A Levels (such as Business Studies, English, or Media Studies) or an equivalent qualification to prepare for further study.

Good GCSEs, especially in English and Maths, are essential for progressing to A Levels or equivalent courses. Subjects like Business Studies or Media Studies can provide a helpful foundation for understanding the advertising industry. You may also consider BTECs or T Levels in relevant subjects.

Obtain a Degree or Higher Education Qualification

Pursue a degree in advertising, marketing, business, or a related field.

While it is possible to enter the field without a degree, most employers prefer candidates with a higher education qualification. Relevant subjects include advertising, marketing, business management, communications, or media studies. Some universities offer sandwich courses with a year in industry, which can provide valuable work experience.

Build Practical Experience Undertake Internships or Work Placements

Gain hands‑on experience through internships or work placements in advertising or marketing agencies.

Look for summer internships, part‑time roles, or work experience opportunities in advertising agencies or marketing departments. This will help you develop key skills such as communication, teamwork, and project management, and give you a better understanding of how agencies operate.

Build a Portfolio and Network

Create a portfolio of your work and start networking within the industry.

A portfolio can showcase your involvement in campaigns, creative ideas, and client‑facing work. Attend industry events, join relevant professional bodies such as the Institute of Practitioners in Advertising (IPA), and connect with professionals through Linked In and other platforms.

Start and Progress Your Career Apply for Entry‑Level Roles

Look for entry‑level positions such as Account Executive or Junior Account Manager.

Begin your career in roles where you support senior account managers, learn about client management, and contribute to campaign planning. Use your portfolio and experience to demonstrate your skills to employers.

Develop Skills and Advance

Take on more responsibilities and seek promotions to account management positions.

As you gain experience, you will be able to manage larger accounts, present campaign strategies to clients, and take on leadership roles within your team. Continuous professional development, such as attending workshops or completing industry‑recognised qualifications, can help you move up to senior…