Senior Influence Strategist

Overview

Senior Influence Strategist (Large Tech Client)
Department: PR & Influence
Location: London
Contract type: Fixed-Term (12 months)
Full Time/Part time: Full Time
Reporting into: Influence Strategy Director

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International.

Ogilvy’s influencer marketing practice is the largest globally; we are proud to be the most awarded influencer agency for six years running and the recipient of the Cannes Grand Prix for Social & Creator for two consecutive years.

Ogilvy UK also hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – which is now in its 12th year. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co-founded in 2020, recently acquired by WPP.

The role:

We are looking for a brilliant thinker who creates consumer and corporate strategies rooted in culture that earn the right to be seen and talked about. We need someone who is influence first, engrained in social culture and always on top of the latest channel formats and trends. You should be comfortable with both paid and earned strategies, and excited by the idea of working across a plethora of portfolios.

As part of the Influence offering at Ogilvy UK, you will bring insight, inspiration and strategic counsel to a broad range of high-profile corporate and consumer brands across both paid and earned. You’ll be working primarily within the Influence team – so knowing how to earn attention is key – but earned-first experience and insight is increasingly relevant for all of Ogilvy’s mega businesses.

From customer experience, behavioural science or advertising and branding – you’ll have plenty of shiny new toys to play with.

The mission of the strategy team is not only to find smart answers to client’s tough problems but also to make the creative output of the agency the best it can be. Projects range from brand led strategic positioning projects, launching new products with influencers and services, developing communications frameworks and research expertise amongst many other things.

In our world, no day, nor brief, is the same, meaning an embracing of agility and efficiency are vital. You will know the importance of working collaboratively with other planners to solve problems, as much as you know how to guide creative teams on influence specific work. And of course, always bringing a natural curiosity for the many different ways customers interact with brands.

The Skillset:

We are looking for someone who has the thirst for unlocking powerful influence insights and comms plans to drive great paid and earned thinking across the creative process.

Defining the problem:
What have we been asked to do, what can we do, what should we do?

Challenge assumptions & lead across disciplines so the entire picture makes sense.

• Help senior clients formulate better briefs and tasks and define the true nature of their problem.
• Help senior clients to understand the role for influence strategy within their broader comms and marketing planning
• Lead and design stakeholder immersion processes to get under the skin of a business problem.
• Consistent ability to frame business problems in a surprising and fresh way. A master re-framer.
• Seen as integral member of the client team "the go to consult" for influence strategy.

Insight Creation:
Finding things out, filtering them, rethinking them laterally to inspire.

Pioneer new research techniques with client and get to insights that shape businesses.

• Be our cultural ear to the ground, bring new inspiration and research on trends, tribes, new innovations, and fresh new thinking within influencer marketing and beyond.
• Bring the best of external insight to sharpen briefs and…