Partnerships Manager - Cycling

At a glance:

🕑 Full‑time starting December/January, with hybrid working (immediate opportunity)

😎 Mid‑level – minimum 2–3 years experience

💰 Experienced‑based salary between £30,000 – £35,000

📍
London (minimum 3 office days/week)

⭐ Five‑stars on Glassdoor

🌴 Generous 30 days holiday allowance plus bank holidays

🏆 Leading benefits package & competitive salary

🅱 Work for a Certified B Corporation™

💹 Opportunity to get in at the ground floor of a purpose‑driven
, fast‑paced, fast‑growth company in the outdoor industry; lots of scope for your growth!

As Partnerships Manager for Cycling, your purpose is to continue to strengthen Sun God’s credibility and visibility within the global cycling community – across road, gravel, and MTB. You’ll lead the execution of partnerships activity in this category, building authentic relationships with athletes, teams, ambassadors, and events to position Sun God as a trusted, high‑performance cycling eyewear brand.

You’ll apply the Sun God Partnerships Framework to the Bike playground while collaborating closely with peers across Running, Action/Snow, and Motorsport to share insights and elevate performance.

• Build a deep understanding of the cycling ecosystem, from elite racing to grassroots communities, mapping key trends, competitors, and opportunities.
• Define and maintain the Bike customer profile, identifying key motivations, behaviours, and adoption drivers.
• Share insights with internal teams to inform campaigns and product development.

• Manage relationships with professional teams and athletes, ensuring strong visibility, brand alignment, and content creation.
• Maintain and grow a global network of cycling ambassadors and creators who drive authenticity and influence.
• Develop meaningful advocacy through targeted product seeding across clubs, influencers, and community leaders.
• Lead Sun God’s presence at key cycling events, managing logistics, activations, and on‑the‑ground brand experience.
• Plan and deliver partnership activations that generate measurable ROI and brand impact.
• Collaborate with the Creative and Marketing teams to deliver cycling‑focused content that supports key campaigns and moments.

• Partner with Product on athlete testing, product feedback, and innovation.
• Work with Marketing, Creative, and Commercial teams to amplify partnership content and stories.
• Support PR and Communications to enhance coverage and awareness in cycling media.
• Contribute to brand moments and purpose‑led activations that reflect Sun God’s sustainability and community values.

• Collaborate closely with other Partnership Managers to share best practices, celebrate wins, and drive continuous improvement.
• Support the culture of creativity, teamwork, and shared learning across the Partnerships team.

The ideal person has the following skills, experiences and competencies:

• ✔ Proven experience leading partnerships with athletes, teams, or brands in a consumer‑facing, brand‑led environment.
• ✔ Track record of delivering standout campaigns, activations and product collaborations that win attention, build awareness, and drive commercial results.
• ✔ Strong negotiation, budget management and ROI reporting skills, with the ability to maximise value from every partnership.
• ✔ Strategic mindset with hands‑on execution skills – able to zoom out to set direction while rolling up sleeves to deliver.
• ✔ Confident relationship‑builder, credible with athletes and talent, collaborative with colleagues, and comfortable operating at all levels from grassroots creators to C‑suite executives.
• ✔ Culturally tuned‑in, with an eye for rising talent, taste makers and brands that align with Sun God’s world.
• ✔ Organised and resourceful, able to manage complex projects and timelines while always seeking smarter, more impactful ways to deliver value.
• ✔ Creative and commercially focused, bringing fresh ideas and pushing boundaries without losing sight of results.

Certified B Corporation

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