Shopper Marketing Manager – Baileys

Senior Brand Manager – Shopper (Baileys)

Job Title: Shopper Marketing Manager – Baileys, Alcohol Free & Pimm’s

Role profile: Full time

Level: L5 A

Reports To: Alcohol Free and Pimm’s Marketing Manager

Location: London, GB

Role Dimensions: Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of each brand.

As a member of this team you will be the guardian of our brands within this category and work to shape their future.

You will drive and project manage Shopper programmes across Baileys, Pimm’s and Alcohol Free portfolio including upcoming innovation launches.

• Ensure all the brands have the tools and programmes necessary to deliver our commercial plan. Working with the wider team and agencies to bring consumer and shopper-facing touchpoints together to deliver the most powerful plan possible.
• Create a strong mechanic and toolkit to grow and expand Baileys consumption in On Trade by engaging relevant stakeholders and holding agencies into account.
• Work with Customer Marketing to ensure that toolkits are fit for purpose and delivered at the scale needed to unlock execution goals. Working with them to understand the impact of the work and where it needs to be evolved in the future
• Produce bespoke programmes for our strategic customers, working closely with our commercial teams so the work delivers against the specific customer need.
• Act as the voice of the customer within MBP so that we deliver solutions to build our brands at the point of purchase.
• Lead and own deployment of brands’ strategic initiatives into clear action plans in trade with customer marketing teams.

As a temporary contractor, you'll be employed by our Managed Service Provider, Magnit Global, who manage most of our temporary contract hiring, you will not be employed by Diageo