Brand Specialist

Location: City Of London

Brand Specialist page is loaded## Brand Specialist locations:
Cannon Street, London time type:
Full time posted on:
Posted Todayjob requisition :
R 15617
** Job Title
** Brand Specialist
** Job Description
**** Brand Specialist
***
* Location:

** Cannon Street, London  
** Department:
** IG Prime Marketing  
*
* Reports to:

** Head of IG Prime Marketing

IG Group is a global, FTSE 250-listed company operating in 18 countries. Our fintech brands provide online trading and investing platforms.
** About IG Prime
** IG Prime is a leading institutional trading platform, providing prime brokerage services to professional traders, hedge funds, and institutional clients worldwide. As part of IG Group, we combine cutting-edge technology with deep market expertise to deliver exceptional trading solutions.
** The Role
** We are looking for a creative yet results-focused Brand Specialist to elevate IG Prime's brand presence and reputation in the institutional trading space. This role combines strategic brand thinking with hands-on execution, perfect for someone who can balance creativity with measurable business impact. You will lead our brand campaigns, events calendar, and organic social media presence while conducting valuable market research.
** Key Responsibilities
*** Develop and execute brand campaigns that enhance IG Prime's position in the institutional market
* Manage event sponsor ships and brand partnerships, ensuring alignment with business objectives
* Curate private events in coordination with our sales team to attract prospects and clients
* Lead consumer and market research initiatives to inform brand strategy and positioning
* Manage organic social media communications across platforms, building thought leadership content
* Collaborate with creative agencies and internal teams to produce high-quality brand assets
* Monitor brand perception and competitive landscape through regular market analysis
* Measure and report on brand campaign effectiveness, linking activities to business outcomes
* Work with sales and product teams to ensure brand consistency across all touchpoints
* Manage relationships with external partners, agencies, and event organisers
** What We're Looking For
*** 2-3 years of brand marketing experience, ideally in B2B or financial services
* Strong creative thinking combined with analytical skills to measure brand impact
* Experience managing organic social media for professional/B2B audiences
* Event marketing or sponsorship management experience, including organising client events or round tables
* Market research experience, including survey design and data analysis
* Excellent written and verbal communication skills
* Ability to work with creative agencies and manage external relationships
* Project management skills with ability to handle multiple campaigns simultaneously
* Understanding of brand metrics and how to connect brand activities to business results
* Creative mindset with strong attention to detail
* Collaborative approach and ability to work cross-functionally
** What We Offer
*** Competitive salary and performance-based bonus
* Comprehensive benefits package including health insurance and pension
* Professional development opportunities within a global financial services leader
* Modern office environment in the heart of London's financial district
* Opportunity to shape and build the IG Prime brand in an exciting, growing market
* Access to industry events and networking opportunities

Apply Now!
** Number of openings
** 1
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