Product Marketing Manager

Join to apply for the Product Marketing Manager role at Nivoda

Important Information
Remote or Hybrid (depending on location)
Mon - Fri, 9am - 6pm

Nivoda is seeking a hands‑on B2B Product Marketing Manager to take full ownership of product marketing initiatives across all product verticals. As the company’s first dedicated product marketing hire, this role will work at the intersection of product, sales, and account management, ensuring that every product launch, campaign, and message is strategically aligned and impactful. You’ll be the driving force behind external‑facing efforts that boost customer awareness, accelerate product adoption, and foster long‑term retention in key markets, while partnering closely with internal teams to translate product innovations into compelling market narratives.

Nivoda’s growth trajectory has skyrocketed over the past 12 months, and we continue to expand across new regions at an unprecedented pace. Our DNA centers on understanding our customers’ needs and offering them a seamless experience. With a growing team based in major cities worldwide, including London, New York, Hong Kong, and Mumbai, Nivoda is becoming the go‑to marketplace for the global jewelry industry.

We are bold, innovative, and relentless in our pursuit of excellence as we transform an industry steeped in tradition.

Develop and Execute Go‑To‑Market Strategies

• Own GTM planning and execution for new features, products, and SKUs, ensuring alignment across product, sales, account management and operations.
• Define data‑driven category‑level growth strategies in partnership with the Category and Product Managers.
• Support regional expansion by tailoring messaging, onboarding and GTM plans for local markets.

Craft Messaging, Positioning & Buyer Experience

• Define compelling, differentiated messaging and value propositions tailored to jewelry retailers and suppliers across buyer personas.
• Ensure clear and consistent communication of Nivoda’s value proposition across all touchpoints and product verticals.
• Develop strategies to improve buyer experience through personalized recommendations, optimized search and targeted promotions.

Drive Campaigns and Feature Adoption

• Plan and execute multi‑channel product marketing campaigns (email, in‑app, events, etc.) to drive adoption, activation and engagement.
• Design and run campaigns to support upsell, cross‑sell and user engagement initiatives.
• Identify opportunities for A/B testing and personalization to optimize conversion rates and user journeys.

Enable Sales & Cross‑Functional Teams

• Build and maintain sales enablement materials including pitch decks, one‑pagers, battle cards, and competitive comparison tools.
• Develop onboarding and internal knowledge content (e.g., product FAQs, playbooks, internal docs, etc.) to ensure consistency across teams.
• Facilitate product knowledge transfer across sales, success and ops teams to drive alignment and execution.

Lead Customer & Market Research

• Conduct ongoing customer research and feedback sessions to understand needs, pain points and behavior.
• Perform market and competitive analysis to identify trends, threats and opportunities.
• Leverage insights to inform messaging, product direction and marketing initiatives.

Measure, Analyze & Optimize Performance

• Track and analyze performance of product marketing campaigns and initiatives, including customer adoption, engagement and satisfaction.
  
  Own category/product‑level metrics reporting (e.g., buyer conversion, order volume, SKU availability, etc.) and provide actionable recommendations.
• Partner with analytics teams to scope reporting needs, dashboards and A/B test setups.

Be the Voice of the Customer

• Serve as the internal advocate for the customer, championing their needs in product development, marketing and strategy conversations.
• Identify and activate customer advocates to build testimonials, case studies and reference programs that strengthen brand credibility.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing or growth marketing, preferably in a B2B or marketplace…