CRM Campaign Manager

About us

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline 🚄. Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco‑friendly and affordable as it should be.

Today, we’re a FTSE 250 company driven by our incredible team of over 1,000 Train liners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high‑speed journey.

📍London or Paris (Hybrid, 60% in office)

We’re looking for a proactive and collaborative CRM Campaign Manager to join our CRM Campaigns team, focusing on the French market. This role is ideal for someone with a solid understanding of CRM principles, who is passionate about customer retention and driving commercial impact through well‑planned, data‑informed campaigns.

You will play a key part in shaping and executing CRM strategies by working closely with multiple stakeholders across Commercial, Marketing, and Data. While this role is less hands‑on technically, you will be responsible for planning, ideating, and managing CRM campaigns, ensuring clear communication and alignment between the teams within the CRM function.

This is a fantastic opportunity to contribute to a fast‑growing, dynamic environment where your strategic thinking and stakeholder management skills will directly influence customer engagement, retention and business growth.

• Collaborate closely with the CRM Operations and CRM Tech teams to deliver highly engaging communications & journeys using email, push and in app messaging focused on the French market.
• Develop and manage the CRM campaign roadmap, working with key stakeholders across the Commercial team to align CRM plans with broader business goals.
• Manage multiple priorities and deadlines effectively while maintaining clear and proactive communication with internal teams and external stakeholders.
• Write detailed briefs to direct copy, design, segmentation, testing and personalisation.
• Lead on CRM projects within the team, managing the outcomes and communication within and outside the team.
• Support the continuous improvement of our CRM strategy by implementing impactful tests within campaigns and contributing ideas which drive optimisation.
• Report on campaign performance, pulling together data from multiple sources to give a complete view of effectiveness. Work with the CRM Analyst to understand more detailed performance, insights and implement improvements where needed.
• Use insights and learnings to build plans for continuously improved communications.
• Maintain detailed documentation of campaign plans, processes, and outcomes to support team alignment and knowledge sharing.

• Experience working within a CRM function in a fast‑paced environment, ideally with exposure to email, push and in‑app message formats.
• Solid understanding of CRM and retention concepts and how they integrate within broader marketing plans.
• Familiarity with major CRM platforms such as Braze, Salesforce Marketing Cloud, or Adobe Campaign is a plus, though hands‑on experience is not mandatory.
• Comfortable working in campaign planning and ideation rather than hands‑on technical execution.
• Passionate about customer retention and delivering engaging, relevant customer communications.
• Strong interpersonal and influencing skills across functions.
• Highly organised with strong attention to detail and an understanding of the importance of quality. Cares about and takes pride in their outputs.
• Comfortable working in a fast‑changing, multi‑location team environment with multiple stakeholders and deadlines. Able to deliver under pressure.
• Intellectually curious, passionate…