TikTok E-Commerce Executive

Location: City Of London

Tik Tok E-Commerce Executive

Employment Type: Full-time, 5 days in the office

This role is not eligible for visa sponsorship. All applicants must have the legal right to work in the UK.

About the Role

Our client is seeking a proactive, analytical, and trend-driven Tik Tok E-Commerce Executive to lead and grow their Tik Tok Shop channel. In this role, you will take ownership of strategy, campaign planning, creator partnerships, product optimisation, and sales performance.

You must understand Tik Tok culture, know how to drive conversions through content, and be confident managing KPIs. Your goal is scale sales, increased visibility, and create a best-in‑class Tik Tok shopping experience.

Key Responsibilities 1. Tik Tok Shop Strategy and Growth

• Develop and execute a monthly growth plan for Tik Tok Shop.
• Lead optimisation of product listings (SEO, creatives, pricing strategy, and conversion improvements).
• Identify high‑potential products and plan promotional cycles.

2. Campaign Planning and Management

• Manage Tik Tok Shop promotional events (mega sales, themed campaigns, seasonal drops).
• Secure platform support and promotional placements.
• Coordinate with content, design, and marketing teams to align campaign assets.

3. Influencer and Affiliate Management

• Source, negotiate, and manage relationships with Tik Tok creators and affiliates.
• Create influencer briefs, monitor performance, and scale top‑performing partnerships.
• Oversee gifting, seeding, and affiliate content plans.

4. Data Analysis and Reporting

• Analyse sales performance, traffic sources, CPC/CTR/CVR, and ROI across campaigns.
• Identify trends, opportunities, and gaps to continuously improve performance.
• Produce detailed weekly and monthly reports for management.

5. Content Direction and Coordination

• Collaborate with the creative/content team on Tik Tok‑style product videos, creator scripts, and UGC.
• Provide data‑led insights on what content converts.
• Support live commerce planning when needed.

6. Operational Oversight

• Ensure product availability, inventory accuracy, and compliance with Tik Tok Shop policies.
• Coordinate with fulfilment/logistics teams for smooth operations.

Requirements

• 3+ years experience in Tik Tok Shop, e‑commerce, digital marketing, or social commerce roles.
• Strong understanding of Tik Tok trends, algorithm behaviour, and content conversion.
• Data‑driven mindset with ability to interpret and act on platform analytics.
• Excellent communication, negotiation, and relationship‑building skills.
• Highly organised with ability to manage multiple campaigns simultaneously.
• Experience with influencer/affiliate marketing is a strong advantage.
• Comfortable working in a fast‑paced, performance‑based environment.

Bonus Skills (Preferred but Not Required)

• Experience in Tik Tok ad optimisation or paid social campaigns.
• Skills in Canva, Cap Cut, or video editing tools.
• Previous e‑commerce experience on Shopify, Amazon, or other marketplaces.
• Background in live‑stream commerce.

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