Web and Email Manager

The Role

The Web and Email Manager will lead our digital presence across web, email, SEO, and paid search, crafting engaging campaigns that resonate with 18-24 year olds and inspire them to take action.

This is your chance to make a real impact, using cutting-edge digital strategies to ensure early detection of breast cancer becomes the norm, not the exception. You'll collaborate with a passionate team, manage exciting projects, and know that every click, every email, and every campaign you create could genuinely save a life.

You’ll sit within the Marketing department, report to the Head of Content, and line manage the Digital Marketing Executive. You’ll work closely with the Digital Fundraising Manager, Social Media Manager, Content Manager, and Marketing Manager.

• Develop, implement and optimise innovative multi-channel digital strategies (across website, paid search, SEO, and email) that drive online visibility and performance.

• Manage the implementation of these strategies across our main digital channels, making sure all user journeys are integrated, effective, and aligned with Coppa Feel!’s objectives.

• Manage the relationship with our external web agency, and oversee the development and maintenance of the website and Self-Checkout tool, in collaboration with the Education team.

• Lead on our Paid Search and SEO strategy, including managing the relationship with our media agency, making recommendations for keyword changes and improvements, and reporting on our rank positioning and strategies for improvement.

• Lead on our website maintenance, with support of our external web agency, ensuring that the website is secure and remains live.

• Manage the organisation’s digital marketing budget, ensuring this is appropriately applied.

• Line manage the Digital Marketing Executive, responsible for their development and impact.

• Develop and deliver engaging email campaigns, including automated workflows and well-designed email templates, to drive audience engagement and conversion.

• Create and optimise landing pages and new web content, informed by SEO research and best practices, to enhance visibility, user experience, and performance across digital channels.

• Develop and deliver engaging acquisition campaigns to grow our audience.

• Make sure web and email content adheres to brand guidelines and tone of voice.

• Produce rigorous monthly reporting of digital channels, identifying learnings and recommendations to implement to constantly evolve and optimise channels (including The Self-Checkout tool).

• Lead on accessibility of the website and The Self-Checkout tool.

• Act as the Marketing team’s lead for the CRM (Beacon), optimising how it connects with the website and email systems to enhance audience segmentation, personalisation, and campaign performance.

• Work collaboratively with the Social Media Manager, Content Manager, Senior Events Manager and Marketing Manager to create a holistic marketing activity calendar.

• Support on wider organisational projects to make digital activities as efficient as possible.

• Stay informed of market leading innovations and AI to ensure our work is forward thinking.

• Ensure rigorous reporting and analysis of digital activity to ensure delivery of planned KPIs, with an ambition to be constantly improving and evolving.

• Minimum 3 years experience working in a marketing/brand communications role.

• Demonstrable experience of implementing digital marketing strategies.

• An understanding of Coppa Feel!’s 18-24 year old target audience and digital platforms to reach them.

• Excellent understanding of the ever changing digital landscape, and how tools/AI can help enhance our work.

• Clear understanding of audience insight, including experience targeting and tailoring campaigns and communications to Coppa Feel!’s 18-24 year old target audience.

• Knowledge of Word Press (or other CMS), Canva, Mail Chimp, and other relevant digital marketing tools.

• Experience of creating compelling digital content.

• Adept at project management and working to campaign timelines and budgets.

• Agency and budget management experience.

• Experienced in tracking and reporting on…