Customer Marketing Manager - Off Trade

Your Opportunity

As an Off-Trade Customer Marketing Manager, you will be responsible for developing and executing marketing strategies within our key customers that enhance the shopping experience and drive rate of sale, focusing on shopper insights and retail partnerships.

You will be an integral member of the Customer Account team within a defined sector of the UK Off Trade. You will be responsible for translating the UK brand strategy into customer facing solutions and managing investment to maximise return.

Operating at pace, being able to multi‑skill effectively and leading projects are all essential skills needed to excel within this role.

You will be a natural team player while still having the ability to lead. You can think outside of the box and are confident challenging up where necessary. Doing the right thing is a value you live by, and this positively influences your decisions. You view challenges as opportunities and thrive in approaching these with positivity and creativity.

• Building long‑term relationships with key strategic customers & stakeholders, internally and externally
• Responsible for executing the Off‑Trade customer marketing strategy for market‑leading brands, across key Off‑Trade retailers
• Consulting & communicating with key stakeholders on brand/category level plans & activities to ensure alignment
• Supporting development and localisation of below‑the‑line activation toolkits and produce materials and services including point of sale material relevant for the UK market
• Managing the end‑to‑end process of marketing campaigns, from strategy development to execution and performance analysis
• Agency management & briefing responsibility
• Managing marketing budget (A&P) for respective brand and function

• Either of the following:
• Relevant experience – Shopper Marketing or related fields, with a proven track record of developing and executing successful marketing strategies
• Proficiency in English
• Experienced in working with and influencing stakeholders to develop and implement clear agendas and longer‑term execution plans.
• Experience in balancing long and short‑term priorities to create efficiencies
• Comprehension of competitive market for brand and category. Comfortable interpreting data to develop initiatives to grow the brand in line with company values
• Experience of managing a budget

• Belonging:
  You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self‑Awareness:
  You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility:
  You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility:
  You demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility:
  You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility:
  You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer:
Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

At Bacardi, we are committed to providing our Primos…