Head of PR Marketing and Social Media

Contract:

Permanent

Location:

Marylebone, London (hybrid working pattern with Tuesday, Wednesday and Thursday in the office)

As the Head of PR Marketing & Social Media, you will define, lead, and co-create the integrated communications vision for the UK & Ireland, ensuring the brand remains at the forefront of consumer culture, creativity, and digital innovation. You will oversee the full ecosystem of earned, owned, and shared media, blending traditional PR excellence with next-generation digital storytelling, influencer partnerships, social intelligence, and cultural relevance.

This is a senior leadership role responsible for shaping brand reputation, audience engagement, and long-term advocacy, aligning local execution with global strategy while ensuring market-specific resonance.

The largest jewellery company in the world, we give a voice to millions of people’s loves every day. We sell three pieces of our hand‑crafted jewellery every second and have the largest network in the industry, with almost 7,000 points of sale around the globe and a strong online business.

We pursue sustainability in everything we do and have set ambitious and measurable targets across every touchpoint of our business, from sourcing through to the materials we use and the marketing of our products. We are proud to rank among the 100 most valuable and sustainable brands in the world.

Our global workforce is made up of over 35,000 passionate people who, in 2024, helped Pandora record the highest earnings to date, led by the delivery of a refreshed long‑term growth strategy. The pace of our progress has created an energising, ambitious culture, where we are empowered to be ourselves and equipped to deliver our very best. As we continue to grow, we also continue to invest in our talent.

We’re looking for people who share our values and can help us bring our ambitions to life.

• Shape the Narrative:
  Partner with senior leadership to craft and execute an integrated PR, marketing, and social media strategy that drives brand desirability and cultural relevance.
• Lead Multi‑Channel Storytelling:
  Develop a unified communications framework across PR, social, influencer, and digital content, powered by data and innovation.
• Champion Digital Innovation:
  Leverage emerging tech, AI, and social listening to identify trends, optimize performance, and future‑proof brand storytelling.
• Be the Brand Voice:
  Act as the UK market’s storyteller, ensuring consistent, compelling narratives across traditional and next‑gen platforms.
• Build Strategic Relationships:
  Cultivate senior‑level connections with media, creators, and cultural influencers to elevate brand visibility and credibility.
• Drive Influencer Strategy:
  Lead authentic, diverse, and scalable influencer and creator programs that align with brand values and deliver measurable impact.
• Own Social Media Growth:
  Oversee platform development, community engagement, and social commerce initiatives to drive advocacy and conversion.
• Inspire and Empower:
  Lead a high‑performing team, fostering a culture of creativity, agility, and innovation through immersive storytelling and AI‑enabled content.
• Deliver Results:
  Manage a multi‑million‑pound budget, define KPIs, and present strategic insights to global stakeholders to ensure performance and ROI.

• Significant experience in brand communications, PR, and digital marketing within the fashion, luxury, or lifestyle sectors.
• Must be able to demonstrate an existing network of press contacts and an up‑to‑date knowledge of the UK & Irish media landscape, including a deep understanding of how to develop, leverage, and amplify content.
• Proven track record of leading cross‑disciplinary communications that deliver both cultural impact and commercial results.
• Deep understanding of the evolving digital ecosystem — including AI‑driven personalization, social algorithms, community building, and influencer economics.
• Expert in media and talent relations, communications, and brand reputation management at a senior level.
• Visionary mindset with a passion for innovation, cultural intelligence, and storytelling that connects…