Product Marketing Manager, NDI

NDI® is removing the limits of video connectivity – powering sharing, collaboration, creation, and optimization through IP. As the leading standard for video-over-IP, NDI technology enables thousands of products and organizations to create better multimedia experiences, build more efficient workflows, and unlock entirely new AV use cases. As Product Marketing Manager, you’ll play a key role in shaping how NDI is positioned and marketed across industries.

The goal of Product Marketing at NDI is simple yet ambitious: drive adoption and fuel growth by turning innovative IP video technology into clear, compelling value for users, partners, and the market  Product Marketing Manager, you’ll not only execute best-practice processes, but also shape how NDI’s offerings are understood, adopted, and expanded across industries. You’ll be the key link between Product, R&D, and our go-to-market teams – ensuring that the benefits, ROI, and transformative potential of NDI are unmistakable in every message, campaign, and partner conversation.

This is also a role of possibility: NDI is in a period of rapid evolution and global growth, and part of your mission will be to help define what success looks like and chart the path to get there.

• Own go-to-market strategy for NDI products and solutions, including positioning, messaging, and launch execution
• Translate technology into value by creating clear narratives, customer stories, and use cases that resonate with partners, users, and internal teams
• Drive adoption and growth through strategic marketing programs, campaigns, and enablement initiatives
• Enable the field and partners with compelling content, sales tools, and training that communicate ROI and benefits of adopting NDI
• Conduct market and competitive research to inform product strategy and ensure NDI’s differentiation is clear
• Measure and optimize impact of product marketing activities, ensuring visibility of results to stakeholders
• Act as the voice of the customer and the partner within the organization, advocating for their needs and shaping product‑market fit

• Drive product launches end-to-end, leading campaign execution across channels (digital, events, PR, social, partner marketing)
• Create and deliver marketing assets such as messaging frameworks, product collateral, case studies, web content, and sales enablement tools
• Develop vertical‑specific use cases and stories (broadcast, enterprise AV, education, etc.) to expand NDI adoption in new markets
• Act as the key contact between Product/R&D and go‑to‑market teams, ensuring sales and marketing have complete visibility into release schedules, roadmaps, and feature updates
• Partner with Demand Generation to design and optimize campaigns that drive awareness, adoption, and qualified pipeline
• Produce launch kits and release deliverables (feature briefs, customer‑ready content, internal FAQs) to ensure consistent communication of product updates
• Conduct win/loss and customer feedback analysis to refine messaging and uncover growth opportunities
• Track and report on campaign performance, using data to inform future programs and demonstrate ROI
• Monitor competitor activity and industry trends to inform positioning and keep NDI ahead of the curve
• Collaborate with developer relations and technical teams to ensure integrators and third‑party developers have clear positioning, documentation, and value narratives for building on NDI

• Translate product features into clear customer and partner value, creating messaging and narratives that align with outcomes and purchasing processes
• Produce and maintain sales collateral (presentations, playbooks, one‑pagers, battle cards, ROI tools) and track usage/effectiveness with CRM and analytics
• Equip sales and channel partners with enablement materials (sales kits, demo scripts, customer‑facing presentations, diagrams, videos) that make it easier to position and sell NDI
• Collaborate with OEM and ecosystem partners on co‑marketing and enablement programs that highlight NDI apps, tools, and SDKs
• Source and amplify customer stories and advocates, turning use cases into proof points that strengthen sales…